Many B2B websites look polished on the surface but fall short where it really counts – performance. They’re hard to find through search, don’t convert visitors into leads, or leave potential customers unsure of what you do and why it matters.
This live session goes beyond the surface to explore how you can build a website that works harder for your business. We’ll show how aligning brand, user experience and SEO can transform your site into a powerful tool for driving demand, building trust and supporting growth.
What You’ll Learn
- Why great design alone doesn’t drive pipeline
- How to structure content for search and conversion
- What causes friction in B2B user journeys
- How brand and performance can work together
Our Speakers:
- Daniel Bianchini, CEO & Co-founder, Common Ground
- Tom Sydenham, Senior Designer, ShapedBy
- Dave Corlett, Business Director, ShapedBy (host)
About ShapedBy:
ShapedBy is a creative agency that helps ambitious B2B brands stand out through bold design and messaging. With deep experience in tech and services, they bring clarity and impact across brand, campaign and content.
Who Should Attend
- CMOs, marketing leaders, and digital strategists in B2B organisations
- Brand, content, or UX managers responsible for web performance
- Founders or business leaders looking to drive more value from their website
- Anyone working on a site refresh, content overhaul, or demand generation strategy
Why Attend
- Access high-impact insights from experts
- Learn from real-world outcomes, not just best practices
- Free recording after the event so you can watch anytime to refresh your approach or share with your team
- Leave with practical takeaways you can apply right away
Frequently Asked Quetsions
How long is the webinar?
The session is around 30-45 minutes, including time for Q&A
Is the webinar live?
Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.
Do I need to install anything?
No – the webinar is hosted on Zoom and can be accessed via your browser.
Will I get a copy of the slides or recording?
Yes – you’ll receive the full recording and any supporting materials after registering.
Is this relevant for in-house teams or agencies?
Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.
Connect
More about the author
Daniel Bianchini
Co-founder & CEO
Our CEO and co-founder with over a decade of experience across 100’s of companies, Daniel’s goal for Common Ground is to empower brands of any size to grow their business online through the power of search.
