Watch on-demand and learn how to turn your online presence into a scalable growth engine – whenever it suits you.
In today’s competitive education landscape, effectively using Performance Max (PMax) campaigns can give your institution an edge.
Whether you’re unsure how to set up PMax or want to improve student engagement and enrolment, this webinar will give you the strategic clarity and practical tools you need.
Access our expert-led webinar on-demand – designed specifically for educational institutions looking to optimise PMax for greater visibility, enrolment growth, and marketing performance.
What You’ll Learn:
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Real-world examples of successful PMax implementation in education
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Different PMax approaches and their impact on student engagement and enrolment
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How to group courses effectively using PMax
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Leveraging PMax during open days to attract prospective students
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Key considerations for setting up PMax campaigns
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Dos and don’ts for maximising PMax effectiveness
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Budget recommendations for PMax campaigns
Who Should Attend:
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Marketing Managers and CMOs in educational institutions
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Admissions Teams and Enrolment Managers aiming to boost student numbers
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Anyone responsible for digital strategy, lead generation, or campaign performance in the education sector
Why Attend:
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Access high-impact insights anytime – no need to wait for a live session
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Learn from real-world education sector examples (not just best practices)
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Rewatch key parts whenever you need a refresh
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Walk away with a roadmap you can apply straight away to improve your PMax campaigns
Frequently Asked Quetsions
How long is the webinar?
The session is around 30-45 minutes, including time for Q&A
Is the webinar live?
Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.
Do I need to install anything?
No – the webinar is hosted on Zoom and can be accessed via your browser.
Will I get a copy of the slides or recording?
Yes – you’ll receive the full recording and any supporting materials after registering.
Is this relevant for in-house teams or agencies?
Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.
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More about the author
Matthew Taylor
Co-founder & COO
Our co-founder with more than a decade of experience in SEO for B2B, education, and SaaS. Matthew drives our SEO efforts from the front, engaging with our clients and providing his wealth of experience to the team.
