The 2026 Digital Marketing Strategy Series

The digital marketing landscape is evolving fast. With 2026 planning now underway, CMOs, Marketing Directors, and Digital Leads are under pressure to allocate budget wisely, adapt to changing buyer behaviour, and cut through the noise.

The 2026 Digital Strategy Webinar Series delivers the clarity you need to plan smarter and lead with confidence. Across 10 on-demand sessions, you’ll hear from the Common Ground team as they unpack the biggest shifts in digital from AI-powered search and paid media efficiency, to content distribution, local marketing, and full-funnel measurement.

Whether you’re finalising your 2026 marketing plan or just trying to keep up with what’s actually changing, this series is built for you.

What You’ll Learn

Across the series, you’ll gain clear, actionable insight on:

• Where to cut, where to invest, and how to stretch your marketing budget
• How SEO is evolving in the era of AI search and zero-click results
• What smart paid media strategies look like when CPCs keep rising
• How to build a content engine that scales with quality, not volume
• What GEO means (and why it’s the next wave of search visibility)
• How to map the real customer journey in a non-linear, AI-influenced world
• Which metrics really matter to the C-Suite in 2026
• Strategic bets to help you win, even in uncertain markets

Who Should Attend

This series is designed for B2B marketing decision-makers who are shaping their 2026 strategy, including:

• CMOs & Marketing Directors
• Heads of Digital, Demand Gen, and Growth
• PPC, SEO, and Content Leads
• Anyone responsible for pipeline, ROI, or cross-channel planning

Why Attend

• Clarity, not theory: Each session tackles real problems we see every day with clients
• On-demand, on your schedule: Binge them all or dive in where it matters most
• Directly tied to execution: These aren’t slide decks. They’re filmed, strategic discussions led by experts who are doing the work
• Built for action: Whether you’re rethinking SEO, overhauling PPC, or defending budget, you’ll walk away with ideas you can use now
• Commercially valuable: Get a head start on 2026 planning while identifying where external support could give you a competitive edge

Included Sessions

1. The 2026 Digital Marketing Landscape: What’s In, What’s Out
2. Paid Media in 2026: Smarter Spend, Sharper Returns
3. Effective SEO in 2026: Beyond Keywords and Rankings
4. Content Marketing 2026: Quality, AI, and Distribution
5. The GEO Opportunity: Securing Visibility in the AI Search Era
6. Winning Locally in 2026: The Future of Local Marketing
7. The Customer Journey in 2026: Non-Linear, AI-Influenced, Multi-Channel
8. Metrics That Matter in 2026: Proving Marketing’s Value to the C-Suite
9. The 2026 Budget Playbook: Maximise ROI in an Uncertain Market
10. The 2026 Playbook: Strategic Bets to Win the Year