Webinar

The Do and Donts of Digital Ads for Lead Generation in the Tech Sector

Presented by:

Matthew Taylor
Matthew Taylor

Session runtime: 1hr

Sign up to watch the on-demand webinar and get access to the slides – whenever it suits you.

In this expert-led webinar, Sam Searle, Head of Media at digital marketing agency Common Ground, and Matthew Taylor, Common Ground’s co-founder, explore the do’s and don’ts of creating digital ads that successfully generate leads within the tech industry. Together, they unpack best practices, proven strategies, and common pitfalls to help you supercharge your lead generation efforts.

By signing up, you’ll gain exclusive access to the recording and slides – designed specifically for tech marketers looking to maximise their digital advertising impact.


What You’ll Learn:

  • Discover best practices when creating digital ads for lead generation

  • Understand the effectiveness of digital advertising in generating leads in the tech industry

  • Identify common pitfalls in digital advertising for lead generation – and how to steer clear of them


Who Should Sign Up:

  • Tech marketing teams looking to improve digital ad performance

  • Digital advertising specialists focused on lead generation

  • Marketing leaders and founders aiming to drive stronger results from ad spend


Why Sign Up:

  • Get expert insights on-demand – no need to wait for a live session

  • Learn from real-world examples and practical advice

  • Rewatch key sections whenever you need a refresher

  • Walk away with actionable strategies to boost your digital advertising outcomes

Frequently Asked Quetsions

How long is the webinar?

The session is around 30-45 minutes, including time for Q&A

Is the webinar live?

Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.

Do I need to install anything?

No – the webinar is hosted on Zoom and can be accessed via your browser.

Will I get a copy of the slides or recording?

Yes – you’ll receive the full recording and any supporting materials after registering.

Is this relevant for in-house teams or agencies?

Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.

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More about the author

Jamie black and white

Matthew Taylor

Co-founder & COO

Our co-founder with more than a decade of experience in SEO for B2B, education, and SaaS. Matthew drives our SEO efforts from the front, engaging with our clients and providing his wealth of experience to the team.

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