Sign up to watch the on-demand webinar and get access to the slides – whenever it suits you.
In this expert-led webinar, Matt Taylor, co-founder of Common Ground, a leading digital marketing agency, reveals common pitfalls to avoid and unlocks advanced strategies to unleash the true power of PPC advertising with Google. Joined by Sam Searle, Common Ground’s Head of Paid Media, they’ll cover everything you need to elevate your PPC campaigns, boost ROI, and avoid costly mistakes.
By signing up, you’ll gain exclusive access to the recording and slides – designed specifically for businesses looking to maximise their PPC advertising impact.
What You’ll Learn:
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Common Google Ads mistakes to avoid: Spot sneaky settings that can quietly drain your budget.
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Effective keyword targeting: Learn how to focus on the right terms for a strong return on investment.
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Creating ads and landing pages that convert: Master the essentials of compelling copy and design.
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Advanced bidding and budgeting strategies: Propel your PPC campaigns to the next level.
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Measurement and optimisation: Stay on track and continuously improve your PPC performance.
Who Should Sign Up:
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Paid media specialists and PPC managers
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Marketing teams aiming to improve paid search performance
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Business leaders looking to boost ROI on their ad spend
Why Sign Up:
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Access expert insights and strategies on-demand
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Learn from real-world PPC experiences and best practices
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Rewatch key sections anytime for a refresher
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Participate in a live Q&A session to get your PPC questions answered
Frequently Asked Quetsions
How long is the webinar?
The session is around 30-45 minutes, including time for Q&A
Is the webinar live?
Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.
Do I need to install anything?
No – the webinar is hosted on Zoom and can be accessed via your browser.
Will I get a copy of the slides or recording?
Yes – you’ll receive the full recording and any supporting materials after registering.
Is this relevant for in-house teams or agencies?
Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.
Connect
More about the author
Matthew Taylor
Co-founder & COO
Our co-founder with more than a decade of experience in SEO for B2B, education, and SaaS. Matthew drives our SEO efforts from the front, engaging with our clients and providing his wealth of experience to the team.
