Sign up to watch the on-demand webinar and get access to the slides – whenever it suits you.
In this expert-led webinar, Matthew Taylor, co-founder of digital agency Common Ground, explores how B2B marketers can supercharge their lead generation efforts by advertising on Facebook and Instagram. Learn when and how to use these platforms effectively, and uncover the tactics, targeting strategies, and creative approaches that drive real results.
By signing up, you’ll gain exclusive access to the recording and slides – designed specifically for B2B marketers looking to maximise their paid social performance.
What You’ll Learn:
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When to use Facebook and Instagram: Understand the right moments and contexts to leverage these platforms for B2B.
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Which tactics work: Explore the strategies that deliver strong lead generation outcomes.
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Effective targeting: Learn how to precisely reach and engage your ideal audience.
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High-performing creatives: Discover what types of ads drive the best returns.
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How to test for better results: Uncover A/B testing techniques to refine and optimise your campaigns.
Who Should Sign Up:
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B2B marketing teams looking to improve paid social results
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Digital advertising specialists focused on lead generation
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Marketing leaders aiming to diversify and strengthen their ad mix
Why Sign Up:
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Get expert insights on-demand – no need to wait for a live session
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Learn proven, actionable strategies to boost performance
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Rewatch key sections whenever you need a refresher
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Walk away with practical tips to maximise your Facebook and Instagram campaigns
Frequently Asked Quetsions
How long is the webinar?
The session is around 30-45 minutes, including time for Q&A
Is the webinar live?
Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.
Do I need to install anything?
No – the webinar is hosted on Zoom and can be accessed via your browser.
Will I get a copy of the slides or recording?
Yes – you’ll receive the full recording and any supporting materials after registering.
Is this relevant for in-house teams or agencies?
Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.
Connect
More about the author
Matthew Taylor
Co-founder & COO
Our co-founder with more than a decade of experience in SEO for B2B, education, and SaaS. Matthew drives our SEO efforts from the front, engaging with our clients and providing his wealth of experience to the team.
