Webinar

AI in Search Marketing: How to Optimise for AI Results on Google and AI Tools Discoverability

Presented by:

Shane
Shane

Session runtime: 1hr

Watch on-demand and learn how to turn your online presence into a scalable growth engine – whenever it suits you.

In today’s crowded digital space, simply having a website isn’t enough – especially with the rise of AI-driven search results and discovery tools.

Whether you’re struggling to optimise for AI-generated search outcomes or unsure how to make your SEO efforts work harder, this webinar will give you the strategic clarity and practical tools you need.

Access our expert-led webinar on-demand – designed specifically for marketers and SEO teams looking to improve search visibility, capture AI-driven traffic, and strengthen site performance through comprehensive SEO audits.

What You’ll Learn:

  • Why regular SEO audits are essential for improving search engine rankings and user experience

  • A clear audit framework: covering technical SEO (site speed, crawl errors), on-page SEO (meta tags, keyword optimisation), and off-page SEO (backlinks, domain authority)

  • The best tools and techniques for conducting a thorough SEO audit (Google Search Console, Screaming Frog, SEMrush) – and how to make sense of the data

  • How to avoid common pitfalls like broken links, duplicate content, and poor mobile optimisation

  • How to turn audit findings into an actionable strategy that improves site health, rankings, and organic traffic

Who Should Attend:

This session is designed for:

  • Marketing Managers and CMOs looking to future-proof SEO strategies

  • SEO Specialists and Digital Marketing Teams wanting to optimise for AI-driven results

  • Business Leaders and Founders aiming to boost organic performance and stay ahead in search

Why Attend:

  • Access high-impact insights anytime – no need to wait for a live session

  • Learn from real-world SEO audits and results (not just theory)

  • Rewatch key parts whenever you need a refresh

  • Walk away with a roadmap you can apply straight away

Frequently Asked Quetsions

How long is the webinar?

The session runs for approximately 60 minutes, designed to give you practical takeaways without taking over your schedule.

Is the webinar live?

No — it’s available on-demand. You can watch it whenever it suits you.

Do I need to install anything?

Nope. Just sign up, and you’ll get instant access via your browser.

Will I get a copy of the slides or recording?

Yes – once you register, you’ll receive an email with full access.

Is this relevant for in-house teams or agencies?

The content is tailored for in-house marketing teams at cybersecurity firms, but agency-side marketers supporting cybersecurity clients may also benefit.

Watch on demand

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More about the author

Jamie black and white

Shane O'Hare

Client Partner

A master of marketing with more than a decade of experience in the digital game, Shane is our most senior SEO specialist and leads up client relations. If he isn't helping out our clients or understanding their needs, he's probably on YouTube learning to fix something in his house.

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