PPC Services That Maximise ROI

Every click should be a potential return on your business investment. That’s why Common Ground’s PPC services take the guesswork out of paid advertising, ensuring that data-driven campaigns deliver high-value prospects to your site.

How we can helpGet in touch

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In our experience, PPC is about much more than just managing ads. It’s about building strong campaigns and relationships that convert. We pride ourselves in helping businesses like yours to reach their audience, optimise ad spending, and generate tangible ROI. From strategy to execution, our paid campaigns don’t just drive traffic, they deliver converted customers.

Our PPC services

Our 5-step PPC services approach

SEO Campaigns

01

Discover

Have you been struggling to turn your paid campaigns into profit, continually wasting valuable budget on clicks that don’t convert? You’re not alone.

We respect the power of analytics and will use your current performances to identify gaps and opportunities, setting clear KPIs to build a results-driven PPC strategy. 

Site build

02

Build

Too many businesses miss the mark with PPC because their ads and landing pages aren’t aligned, which confuses potential customers and results in poor engagement and wasted spending. 

That’s why we ensure that all copy created is compelling and designed for high-conversion landing pages, with refined targets to ensure every campaign is meant for success from day one.

migrations

03

Convert

All of your clicks aren’t worth anything to you unless they’re turning into paying customers. Simply put: if you’re not getting conversions, then your ROI is going to be disastrous.

At Common Ground, we optimise bids, fine-tune your audience targeting, and improve landing page experience for prospects to ensure that you’re getting the most from every penny of your ad spend.

improve

04

Manage

Many B2B companies utilise a set-and-forget strategy, and they don’t even know it, which is a surefire way of ensuring ad fatigue, budget inefficiencies, and declining performance. In short: no ROI. 

We will continuously refine your campaigns, test new ad types to avoid stagnation, expand keyword lists, and scale your reach to ensure results keep improving.

measure

05

Measure

If you’re not sure what insights to take from your ad performance, then you’ll find it impossible to know if your PPC spend is working as hard as it should.

We track campaign performance in real time, provide clear reporting, and adjust strategies based on the latest data to ensure ongoing success.

Get results

Why use our PPC services

01

Strong communication

Communication should turbo-charge a project, not hold it back. Regular project updates, task-level communication, calls, meetings and video summaries all come as standard.

02

Transparency & Experience

PPC is not a dark art, it’s science, data and creativity. You’ll get a clear what, why and when from our experienced team, and never an “it depends”.

03

Tried & True Results

We have worked with hundreds of businesses across a range of industries, expanding their capabilities and creating award-winning campaigns. 

Our Services

01

Google Ads Management

Boost conversions and ROI with expertly managed Google Ads campaigns. We target high-value audiences and optimise search, display, and shopping ads to drive tangible results.

02

PPC Consultancy

Elevate your campaigns with expert advice. Our PPC consultancy provides actionable strategies, optimisation recommendations, and insight-driven solutions tailored to your goals.

03

PPC Strategy

Achieve consistent growth with a bespoke PPC strategy. From targeting to budget planning, we design data-backed campaigns that align with your business objectives.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

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Resources

PPC Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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