Content strategy that writes off the competition

More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.
How we can helpGet in touch

Why you need our content strategy marketing services

Many businesses invest in content without a clear plan, leading to low engagement, missed opportunities, and wasted budget. We take a data-driven approach, crafting strategies that align with your audience’s needs, drive search visibility, and fuel long-term business growth.

Our content marketing strategy

Our 5-step content strategy approach

SEO Campaigns

Step 1

Discover

Without a clear strategy, content efforts can feel scattered and ineffective.

We analyse your competitors, review existing content, and identify gaps in your industry. This helps us define a roadmap that ensures every piece of content serves a purpose—attracting, engaging, and converting your ideal customers.

improve

Step 2

Improve

Even well-written content can fail if it isn’t properly optimised or aligned with audience intent.

We audit your content, refine messaging, and strengthen SEO foundations to improve visibility and engagement. Whether it’s updating outdated blogs or reworking key landing pages, we make sure your content delivers maximum value.

build

Step 3

Build

Creating high-quality content at scale is a challenge. Without the right structure, content efforts can lack consistency and impact.

We develop content calendars, detailed briefs, and keyword strategies that ensure every article, whitepaper, or webpage is aligned with your broader marketing goals.

Step 4

Expand

Content doesn’t work in isolation. To drive real results, it needs to be strategically distributed.

We build a promotion plan that includes social media, email marketing, and link-building to ensure your content reaches the right audience at the right time.

measure

Step 5

Measure

If you’re not tracking performance, you’re missing opportunities to refine and improve.

We provide detailed insights, monitor key metrics, and adjust your strategy based on real data. This ensures ongoing improvements and long-term success.

Get results

Why work with Common Ground’s content strategy

01

Strong foundation

We create structured, data-backed strategies that make your content work smarter, not harder.

02

Maximise ROI

Every piece of content is designed to attract, engage, and convert, ensuring your investment delivers measurable impact.

03

Proven success

With experience in B2B content marketing across tech, SaaS, and hospitality, we know how to build strategies that scale.

Our other content services

01

Content auditing

Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.

02

Branded content

Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

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ebook
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Resources

Content Marketing Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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