Content auditing services that unlock growth

Identify gaps. Improve performance. Maximise impact.

Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.

How we can helpGet in touch

Why you need our content auditing services

At Common Ground, our content auditing services provide a deep dive into your existing content. We analyse performance, SEO factors, and audience engagement to give you a clear roadmap for improving content and driving better business outcomes.

Our content auditing strategy

Our 5-step content auditing approach

SEO Campaigns

Step 1

Discover

Without insight, it’s impossible to know what’s working and what isn’t.

We assess your entire content library, from blog posts to landing pages, identifying strengths, weaknesses, and gaps in your strategy.

Site build

Step 2

Analyse

Not all content performs equally. Some pages drive traffic and leads, while others stagnate.

We evaluate key metrics such as search rankings, engagement rates, and conversion potential to determine what should be kept, improved, or removed.

improve

Step 3

Improve

Outdated or poorly optimised content can harm credibility and SEO performance.

We recommend enhancements to structure, readability, and keyword targeting, ensuring your content is fully optimised to perform better in search and drive engagement.

migrations

Step 4

Strategise

A content audit isn’t just about fixing what’s broken—it’s about identifying future opportunities.

We develop a clear action plan, prioritising content updates, new topic ideas, and strategic improvements to strengthen your overall marketing efforts.

measure

Step 5

Measure

Tracking improvements is key to long-term success.

We provide insights into content performance post-audit, helping you refine your strategy and continue growing your organic reach.

Get results

Why work with Common Ground for content auditing

01

Insight to action

We don’t just provide data, we deliver a roadmap for improvement, helping you make smarter content decisions.

02

Max Engagement

Our audits identify opportunities to boost search rankings and connect with your ideal audience more effectively.

03

Proven success

With extensive experience in B2B content marketing, we know how to refine and optimise content for maximum impact.

Our other content services

01

Content marketing strategy

More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.

02

Branded content

Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Free ebook

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Resources

Content Marketing Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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