A world of customers waiting to become leads

At Common Ground, we understand that no two businesses are the same. That’s why we craft unique digital marketing strategies to address your specific challenges and goals. Whether you’re looking to increase visibility, drive traffic, or boost lead generation, our growth marketing services are designed to deliver results.

How our services work

Our digital marketing services are tailored to your business needs, helping you achieve measurable growth through bespoke strategies. From SEO to PPC and Paid Social, we create online marketing solutions that drive impactful results and elevate your brand.

About us

01

SEO

Our SEO services optimise your website to improve search engine rankings, drive high-quality traffic, and connect with the right audience. We offer comprehensive strategies, including technical SEO, on-page optimisation, and content marketing to position your business for long-term success.

02

PPC

PPC campaigns are crafted to deliver immediate results and measurable ROI. By leveraging data-driven insights, we create highly targeted ads that maximise your budget, attract high-intent users, and convert traffic into leads or sales.

03

Paid Social

Connect with your audience on platforms where they’re most active. Our Paid Social strategies focus on creative and targeted campaigns to enhance engagement, increase brand awareness, and drive meaningful conversions.

04

Content Marketing

Engage your audience with content that informs, inspires, and converts. Our Content Marketing Services deliver SEO-optimised, high-quality copy tailored to your goals—building authority, driving engagement, and supporting lead generation across every stage of the funnel.

05

Generative Engine Optimisation (GEO)

Stay visible in AI-powered search. Our GEO service helps your brand appear in tools like Google AI Overviews, ChatGPT, and Bing Copilot by making your content sourceable, trusted, and structured for generative engines, beyond traditional SEO rankings.

Outcomes That Matter

How We Drive Growth

01

Expand Your Reach

Increase visibility across search, paid, and social - reaching the right audience at the right time with the right message.

02

Qualified Leads

We focus on quality, not just quantity - building campaigns that generate high-value leads aligned to your business goals.

03

Proven ROI

We don’t just show activity - we show impact. Clear reporting, measurable growth, and accountability built in.

Built for

Built for Ambitious B2B Teams

managers

01

B2B Marketing Leaders

You’ve got the vision - we bring the support. From strategy to delivery, we act as an extension of your team to help you hit big goals, faster.

teams

02

Small to Mid-Sized Marketing Teams

Short on time or headcount? We slot in seamlessly to bring ideas to life and help your campaigns scale - without the overhead.

CEOs

03

Founders, CEOs & C-Suite

We translate marketing performance into business impact. From clear strategy to measurable ROI, we help you scale with confidence.

stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Client Success Stories

Case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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