Organic Search & Paid Media Pricing

SEO Pricing

Our SEO Pricing & Delivery Model

Step 1: SEO Strategy Project

Every SEO engagement starts with a fixed-price SEO Strategy Project (£5,000) – a one-off piece of work designed to give you absolute clarity on what to do, why it matters, and how to win in search.

This strategy phase combines technical analysis, commercial insight, and content planning to create a prioritised SEO roadmap you can confidently act on.

Once the strategy is complete, you can:

Take the strategy and implement it internally, or
Partner with Common Ground on an ongoing basis to execute the roadmap through one of our monthly SEO packages or a bespoke campaign

Step 2: Ongoing SEO Delivery

If you choose to proceed, we can deliver the strategy through one of our monthly SEO packages:

Start – £3,000 p/month
Grow – £5,000 p/month
Scale – £7,500 p/month

Each tier (with example deliverables below) reflects the level of execution, pace, and competitiveness required, from building strong foundations to enterprise-level SEO at scale.

SEO Strategy

1 Month Project

£5,000

✅Google Analytics Review
✅ Technical SEO Audit
✅ SEO Content Audit
✅ Commercial Keyword Research
✅ Keyword Gap Analysis
✅ Content Strategy
✅ Link Audit
✅ SEO Strategy & Roadmap

Book a Call

Start

SEO fundamentals built to generate visibility, traffic, and momentum

From£3,000/pm

✅ On-Page Recommendations for 4-5 Existing Pages
✅ 2-3 Content Pieces – Topic Research, Content Briefs, Copywriting, Editing & Optimisation
✅ 1 High DR Backlink
✅ LLM Optimisation for AI Visibility
✅ Monthly Performance Report & Call With Your Senior Strategist

Book a Call

Grow

SEO built to drive visibility, demand, and commercial performance

From£5,000/pm

✅ On-Page Recommendations for 6-8 Existing Pages
✅ 4-5 Content Pieces – Topic Research, Content Briefs, Copywriting, Editing & Optimisation
✅ 2 High DR Backlinks
✅ LLM Optimisation for AI Visibility
✅ Monthly Performance Report & Call With Your Senior Strategist

Book a Call

Scale

Strategic enterprise SEO where search is a core growth channel

From£7,500/pm

✅ On-Page Recommendations for 10-12 Existing Pages
✅ 6-7 Content Pieces – Topic Research, Content Briefs, Copywriting, Editing & Optimisation
✅ 3 High DR Backlinks
✅ LLM Optimisation for AI Visibility
✅ Monthly Performance Report & Call With Your Senior Strategist

Book a Call

Paid Media Pricing

Our Paid Media Pricing & Delivery Model

Build Phase

The Build Phase is a one-off setup – delivered in month 1 – designed to get everything ready to launch. Depending on account size and complexity, this includes:

Full account and performance audit
Campaign architecture and rebuild (or refinement of existing setup)
Ad creation and messaging development
Tracking, conversion setup, and readiness checks

By the end of the Build Phase, your account is structured, conversion-ready, and built to scale.

Ongoing Paid Media Management

Once campaigns are live, we move into ongoing PPC management. Fees scale with media spend to reflect the level of responsibility, optimisation, and impact involved. Ongoing management typically includes:

Ongoing optimisation across campaigns and audiences
Budget and bid management
Performance analysis and insight
Testing across ads, audiences, and landing pages
Clear reporting focused on outcomes

As spend increases, so does complexity – which is why pricing scales transparently alongside your investment.

PPC Build Phase

Delivered in Month 1

From£1,000 - £1,500

✅Full Account Audit
✅ Campaign Build
✅ Ad Creation
✅ Tracking Implementation
✅ Campaign Launch

Book a Call

Monthly Ad Spend

Under £5,000

£1,000/pm

✅ Platform management
✅ Bid optimisation
✅ A|B testing
✅ New channel opportunities
✅ Monthly Performance Report & Call With Your Senior Strategist

Book a Call

Monthly Ad Spend

£5,000 - £12,500

£1,500/pm

✅ Platform management
✅ Bid optimisation
✅ A|B testing
✅ New channel opportunities
✅ Monthly Performance Report & Call With Your Senior Strategist

Book a Call

Monthly Ad Spend

£12,500 - £20,000

£2,000/pm

✅ Platform management
✅ Bid optimisation
✅ A|B testing
✅ New channel opportunities
✅ Monthly Performance Report & Call With Your Senior Strategist

Book a Call

Monthly Ad Spend

Over £20,000

12%/pm

✅ Platform management
✅ Bid optimisation
✅ A|B testing
✅ New channel opportunities
✅ Monthly Performance Report & Call With Your Senior Strategist

Book a Call

Working with Common Ground

Why choose Common Ground as your B2B agency?

Boutique agency of senior B2B specialists

Our B2B digital marketing services drive revenue – not vanity metrics. We pair that commercial focus with senior delivery: no juniors, no layers of account management, and direct access to the people doing the work. The result is faster decisions, sharper execution, and more of your budget going into outcomes.

AI-powered efficiency, human-led strategy

AI helps us streamline workload, so more of your investment goes into execution rather than manual groundwork. It supports faster planning, execution, and optimisation cycles, while direction remains human-led by experienced marketers.

Proven case studies backed by 5 star reviews

We don’t rely on promises – we bring proof. Our case studies show how we’ve helped B2B brands grow visibility, authority, and qualified demand through SEO, PPC, and Paid Social. If you want to go deeper, we can share relevant examples and talk you through what we did, why it worked, and how we’d apply the same thinking to your market.

Client Success Stories