The Best Google Ads Management Tools For Your Campaigns

Every step of campaign management is crucial for businesses wanting to maximise their ROI — from campaign creation and audience targeting to monitoring KPIs. 

This is why Google Ad Management tools are game changers for any business size. They simplify ad creation and maintenance. They provide seamless monitoring and optimisation. That is if you choose the right tool.

In this guide, we dive into the best Google Ads management tools for your campaigns to maximise ROI and consistently hit your ad goals.

Why Use Google Ads Management Tools?

The following factors make Google Ads management tools a must for businesses:

• Enhanced Efficiency: Digital ads are fueled by money, and everybody knows that better efficiency and precision mean more money saved. Google Ads management tools automate repetitive tasks, freeing time for strategic planning and more important tasks.
• Improved Campaign Performance: Good ad management tools collect key campaign data. This information can be used to unlock data-driven insights that enable better targeting and optimised budgeting decisions. As a result, each campaign has a maximised impact and improved performance. 
• Scalability: Manual processes get more tedious as businesses scale. With ad management tools, businesses can maintain multiple campaigns with ease. This ensures that advertising can grow without any compromise on quality or performance.

Key Features to Look for in Google Ads Management Tools

Not all Google Ads management tools are created equal. Knowing what components to look for when choosing the right tool can help save time and resources that would otherwise have been spent on trial and error.

• Campaign Automation: The best tools nowadays offer automation features such as automated bidding, ad placement, and scheduling. Automating these processes lessens manual labour and minimises possible human errors.
• Real-Time Analytics: Some tools only show limited analytics, updated in intervals. Real-time analytics gives businesses a better view of KPIs like conversion rates, clickthrough rate (CTR), cost-per-click (CPC), audience behaviours, and trends.
• User-Friendly Interfaces: The best tools are intuitive and easy to use, regardless of the team’s technical skill levels. A user-friendly UI makes the transition easier and reduces the time needed to learn the software.
• Integration Capabilities: Businesses use various tools to perform daily tasks, such as CRM systems and specialised analytics platforms. The best ad management tools allow seamless integration between these tools for a smooth, cohesive workflow.
• Budget Management: Effective budget management is a must to keep a transparent view of each ad campaign’s success. With proper budget monitoring, businesses can control ad spending to maximise campaign impact. 

We at Common Ground consider these features the foundation of reliable Google Ads management software. However, finding the right tool still depends on each business’s unique needs.

Top Google Ads Management Tools for Your Campaigns

There are tons of Google Management Tools available, making it an overwhelming task to choose the right one. 

Here is Common Ground’s take on the best Google ads management tools, each offering useful features to elevate your campaigns.

Google Ads Editor:

Google’s free ad management software boasts a simple way to add and maintain campaigns. It has a basic albeit data-heavy user interface. It features offline editing capabilities and easy bulk actions such as updating landing page URLs, headlines, and other campaign elements for multiple ads at once. You can customise campaigns even offline and upload the changes to Google Ads later.

Google Ads Editor includes the following key features:

• Analytics for KPI monitoring
• Intuitive user interface
• Capability to view and manage multiple accounts at the same time
• Offline availability and bulk editing

Best for: Managing multiple campaigns and making large-scale adjustments

Pricing: Free

SEMRush PPC Advertising Toolkit:

The SEMRush PPC toolkit encompasses a wide range of utilities for optimising paid ad campaigns, including the following:

• Ads Launch Assistant – Harness AI for keyword research
• Real-time analytics
• Competitor analysis (Google Ads and Google Shopping)
• SERP analysis
• Customised reports

This toolkit focuses on creating and optimising PPC campaigns. It helps businesses conduct advertising research, identify keyword gaps, perform PLA research, build keyword lists, and gain paid search insights.

Best for: Larger businesses in need of a comprehensive suite of advertising tools

Pricing: Free with limited features, Pro for $139.95/mo, Guru for $249.95/mo

Optmyzr:

First known for its Google Ad scripting features, Optymzr has powerful automation tools for bidding and ad optimisation. Its ad creation and optimisation features are highly customisable. Its Rule Engine allows for specific task automation without requiring coding skills.

Optmyzr can be used for multiple or single accounts, with easily customisable account reports that contain helpful insights on each account. The tool also allows easy integration and monitoring for other Ad platforms like Bing and Facebook at no additional charge.

Best for: Businesses with extensive automation needs, multiplatform ad management needs, suited for more technical teams

Pricing: Starts at $208/mo

WordStream Advisor:

WordStream Advisor by LocaliQ is a marketing toolbox with all the necessary elements needed to create and maintain Google ad campaigns. It features continuous keyword research, keyword grouping, negative keyword filtering, campaign monitoring, automated ad bidding, and ad creation, among others. WordStream provides an easy-to-use dashboard displaying all available insights in easily elaborate graphs.

WordStream Advisor comes with online marketing tools, including the following:

• Ad-text generator
• Bid management marketing tools
• Query Stream to manage PPC search query data
• Saving Alerts that monitor and report problems in published campaigns and how to fix them
• The 20-Minute Work Week feature provides curated actions for campaign management
• The Campaign Builder, WordStream’s five-step process to create a new AdWords campaign
• The Ad Group Builder aims to help businesses find new profitable niches to target

WordStream also features a free Google Ads Performance Grader for small businesses and agencies.

Best for: Small businesses looking to start streamlining campaign management

Pricing: Starts at $294 per month (free trial available)

Kenshoo:

Kenshoo, now known as Skai, is a PPC campaign management and optimisation toolbox. It’s recognised for its advanced automation and AI capabilities for enterprise-level campaign scaling. Previous customers have used Kenshoo for Amazon Ads but it has since expanded to cover other marketing platforms like Google Ads.

Skai highlights powerful features through different platforms including paid social and paid search. Its ad campaign managers have the following key capabilities available:

• Skai Dashboard to Presentation conversions
• Trending Products, allowing advertisers to prioritise the right SKUs
• Microsoft Audience Manager for dynamic remarketing and customer matching

Best for: Large-scale advertisers needing a versatile platform that can determine optimal keywords, and trends, and leverage automated processes using the data gathered from ad campaign performances.

Pricing: 

• Standard for $95K per year – for advertisers spending up to $4M per year
• Advanced for $230k per year – For advertisers spending up to $10M per year
• Enterprise for $420 per year – For advertisers spending up to $20M per year

SpyFu:

SpyFu focuses on deep competitor analysis to figure out rival strategies and keyword opportunities. With its PPC Competitor Research, businesses can see every keyword a competitor has purchased on Google, along with the ad tests they have run and their domain ranking in the last 18 years.

SpyFu features the following:

• Find and download a competitor’s PPC keywords
• Monitor domain bidding on Google Ads
• Discover competitor keywords that you don’t already use
• View the Competitor’s Google Ads Campaign and history
• Recommend PPC negative matches to avoid costly keywords
• Track the business ranking progress

Best for: Businesses focusing on competitor analysis

Pricing: Basic for $39 per month, Pro for $79 per month

The Best Google Ads Management Tools For Your Campaigns – Summary

Tool	Best For	Pricing
Google Ads Editor	Smaller businesses, simpler campaign ads, multiple campaign management	Free
SEMRush	Larger-scale businesses with the need of a comprehensive suite of ad management tools	Free, Pro for $139.95/mo., Guru for $249.95/mo.
Optmyzr	Businesses with extensive automation needs, and multiplatform ad management needs, suited for more technical teams	Starts at $208/mo.
WordStream Advisor	Small businesses looking to start streamlining campaign management	Starts at $294 per month (free trial available)
Kenshoo	Large-scale advertisers need a versatile platform	Standard for $95K per year – for advertisers spending up to $4M per year Advanced for $230k per year – For advertisers spending up to $10M per year Enterprise for $420 per year – For advertisers spending up to $20M per year
SpyFu	Businesses focusing on competitor analysis	Basic for $39 per month, Pro for $79 per month

How to Choose the Right Tool for Your Business

Each tool offers something unique, so choosing the right software will ultimately depend on the business’s ad campaign needs and goals. Choose the right tool for your business by following these guidelines: 

1. Assess Your Needs: Every company or agency has different needs. For example, a smaller business with a limited ad budget will opt for a simpler tool. Meanwhile, larger enterprises might need more advanced features. Evaluate your needs based on the following:
   1. Campaign size
   2. Budget
   3. Goals
2. Trial and Testing: More and more tools now offer free trials or demos. Take advantage of these offers to explore the user interface and functionality to see if the tool’s features align with your current business workflow. 
3. Consider Customer Support: Even the best tools will eventually have their challenges and issues. Top tools offer reliable customer support in the form of call or chat support and even service centres. Knowledgeable and approachable support teams will make a world’s difference when troubleshooting possible issues.
4. Cost vs. Value: Businesses should always think about the long-term benefits to determine the tool’s value. Compare the company’s needs with the tool’s features and its price. The cost also includes extra staff if needed, as well as the training period or additional staff required for tools with a steeper learning curve.

Benefits of Leveraging Google Ads Management Tools

Integrating Google Ads management tools into your advertising strategy can unlock different advantages, including the following:

• Time-Saving: Tools with automation features reduce repetitive manual labour. 
• Data-Driven Decisions: Real-time insights allow data-driven decisions for smarter targeting, ad spend allocation and precise audience targeting. They also provide a transparent view of all the business’ ad campaign performances.
• Competitive Edge: As for every fast-paced industry, Google Ads management tools leverage advanced features and algorithms to stay on top of the competition.

Conclusion – Simplify Your Campaign Management for Better Results

Managing Google Ads is a complex task, but the right tools simplify the processes using automation and comprehensive analytics. These tools streamline your workflow, provide real-time data, and ultimately save time and improve ad performance.

At Common Ground, we help businesses stay on top of the ever-changing digital marketing landscape. Using our expertise in Google Ads, we’ve worked with multiple clients over the years, leveraging the best tools for their unique business needs.

Ready to work with experts? Contact us today to unlock your ad’s full potential and elevate your campaign’s performance.