Businesses need a solid strategy that integrates SEO and PPC to succeed. This webinar will help decision-makers plan for the year ahead by covering key digital marketing trends, tools, and tactics for both SEO and PPC campaigns.
You’ll learn:
– 2025 Trends: Emerging trends for SEO (e.g., AI-driven search, user experience updates) and PPC (e.g., automation, privacy regulations, voice search ads).
-Strategic Planning: How to align SEO and PPC strategies to achieve overarching business goals in 2025.
– Budgeting & Resources: Allocating budget across SEO and PPC efforts for the highest ROI.
-Tech Stack for 2025: Essential tools for optimising both SEO and PPC, including automation and data analytics.
-KPIs & Metrics: Setting the right metrics for SEO (e.g., organic traffic, keyword rankings) and PPC (e.g., cost-per-click, conversion rates) to track success.
