Key results
+48%
+33%
in organic conversions
+105%
in organic visibility
Recovering lost organic traffic and driving an increase in quotes by year-on-year 48% for Shirtworks.
Overview
Project
We were approached by Shirtworks to initially support with link building campaigns to help recover from previously lost organic traffic levels.
We agreed an organic growth target of 30% visitors and 20% conversions (quotes) YoY within first 6 months of campaign.
Snapshot:
Client: Shirtworks
Region: UK
Campaign Focus: Organic order growth, organic visibility
What we did
The Growth Opportunity
Quickly we decided to move away from a purely link building approach to a more overarching SEO campaign that included a full technical, content and UX audit of the 5,000+ page Shirtworks ecommerce site.
From here we composed a strategy to optimise the site in full, including the creation of new content for all commercial pages. Having to working within a fairly old Joomla site setup with page template and site performance restrictions we had to navigate implementation challenges.
The Results
Through hard work and persistent change and improvement to the Shirtworks website we are starting to see some real progress.
Rise in organic orders YoY
Organic orders meant lower CPA and higher revenue.
+48%
Rise in organic visibility
More visibility greatly increase pipeline revenue.
+33%
Rise in organic conversions
Organic conversions greatly increased ROI.
+105%
Why It Worked
Since starting our work we have seen +100% increase in Organic Visibility for targeted terms, that has led not only to an increase in organic traffic but more importantly quotes/conversions which are up by 48%.
With the aggressive plan that we have in place, we expect to see continued growth across organic channels.
5 stars on Google reviews
Looking to scale your PPC performance?
Let’s talk about turning your search strategy into real business results.
