About us
Meet the Team Behind Common Ground
At Common Ground, our team is the heart of everything we do. From SEO and paid media to digital strategy and client success, each member brings deep expertise, fresh ideas, and a shared commitment to helping brands grow online. Get to know the people behind the results, and see why businesses of all sizes trust us to drive meaningful digital growth.
Meet the team
Meet the Common Ground Team

Daniel Bianchini
Co-founder & CEO
Our CEO and co-founder with over a decade of experience across 100’s of companies, Daniel’s goal for Common Ground is to empower brands of any size to grow their business online through the power of search.
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Matthew Taylor
Co-founder & COO
Our co-founder with more than a decade of experience in SEO for B2B, education, and SaaS. Matthew drives our SEO efforts from the front, engaging with our clients and providing his wealth of experience to the team.
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Sam Searle
Head of Digital
Sam spearheaded our PPC efforts alone for years, before eventually building her team and becoming head of all digital operations in the business. Sam still lives and breathes PPC, and has a hand in all of our paid work.
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Shane O’Hare
Client Partner
With over a decade of experience in digital marketing, Shane leads client partnerships at Common Ground, working closely with brands to align strategy with commercial goals and drive sustainable growth.
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Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
Our clients






Client Success Stories
Client case studies

CIPHR
60%
increase in conversions
CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
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Thomas International
+200%
online visibility
Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
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Hyland
+85%
lead generation
Hyland, a leading provider of enterprise content management and document management software, approached us to revamp their PPC strategy.
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