Sign up to watch the on-demand webinar and get access to the slides – whenever it suits you.
In this expert-led webinar, Sam Searle, Head of Paid Media at digital agency Common Ground, shares a real-world case study revealing how one university slashed their CPC by over 70% using Google Performance Max campaigns. Learn the strategies, tactics, and lessons that helped dramatically improve paid media efficiency and drive high-quality traffic.
By signing up, you’ll gain exclusive access to the recording and slides – designed specifically for marketers looking to optimise their paid media campaigns and boost results.
What You’ll Learn:
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How to apply effective targeting to reach the right audience
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Which creatives deliver the strongest returns
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How to set up testing frameworks for continuous improvement
Who Should Sign Up:
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Paid media specialists looking to improve Google Ads performance
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Marketing teams focused on driving high-quality traffic and leads
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Anyone responsible for managing paid media budgets and seeking better ROI
Why Sign Up:
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Get expert insights on-demand – no need to wait for a live session
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Learn from a real case study with measurable outcomes
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Rewatch key sections whenever you need a refresher
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Walk away with actionable tactics you can apply to your next campaign
Frequently Asked Quetsions
How long is the webinar?
The session is around 30-45 minutes, including time for Q&A
Is the webinar live?
Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.
Do I need to install anything?
No – the webinar is hosted on Zoom and can be accessed via your browser.
Will I get a copy of the slides or recording?
Yes – you’ll receive the full recording and any supporting materials after registering.
Is this relevant for in-house teams or agencies?
Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.
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More about the author
Sam Searle
Head of Digital
Common Ground’s longest-serving employee, Sam spearheaded our PPC efforts alone for years, before eventually building her team and becoming head of all digital operations in the business. Sam still lives and breathes PPC, and has a hand in all of our paid work.
