Sign up to watch the on-demand webinar and get access to the slides – whenever it suits you.
In this insightful webinar, we explored Web Analytics 2024 and how to increase your marketing effectiveness by tracking the right things. We provided a practical guide on what you should be tracking and how to set up your analytics to accurately measure and optimise your website marketing campaigns for stronger results.
By signing up, you’ll gain exclusive access to the recording and slides – designed specifically for marketing teams looking to improve their analytics setup and drive better outcomes.
What You’ll Learn:
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What metrics actually matter in 2024
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How to set up tracking for meaningful insights
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Tools and platforms that support smarter measurement
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Common tracking mistakes (and how to avoid them)
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Connecting analytics to campaign optimisation
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Using data to improve marketing ROI
Who Should Sign Up:
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Marketing Teams looking to improve campaign performance
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Digital Marketing Specialists managing analytics and reporting
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Marketing Leaders aiming for data-driven decision-making
Why Sign Up:
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Get expert insights on-demand – no need to wait for a live session
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Learn from real-world examples and actionable tips
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Rewatch key sections whenever you need a refresher
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Walk away with a clear plan to improve your marketing analytics in 2024
Frequently Asked Quetsions
How long is the webinar?
The session is around 30-45 minutes, including time for Q&A
Is the webinar live?
Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.
Do I need to install anything?
No – the webinar is hosted on Zoom and can be accessed via your browser.
Will I get a copy of the slides or recording?
Yes – you’ll receive the full recording and any supporting materials after registering.
Is this relevant for in-house teams or agencies?
Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.
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More about the author

Daniel Bianchini
Co-founder & CEO
Our CEO and co-founder with over a decade of experience across 100’s of companies, Daniel’s goal for Common Ground is to empower brands of any size to grow their business online through the power of search.