Sign up to watch the on-demand webinar and get access to the slides – whenever it suits you.
Fact: Most B2B buyers will research their own shortlist of vendors before ever speaking to a salesperson. If your business isn’t easy for them to find — especially on Google — you’re missing out on valuable sales opportunities. And if you want to rank for the right keywords, you need to produce the right content at scale.
In this expert-led webinar, Daniel Bianchini, co-founder of digital agency Common Ground, equips you with the knowledge and strategies to excel in SEO-driven content creation, helping you attract and convert the right buyers.
By signing up, you’ll gain exclusive access to the recording and slides – designed specifically for B2B marketers looking to supercharge their SEO content strategy.
What You’ll Learn:
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Discover the right keywords to target: Explore different approaches for building and prioritising your keyword list.
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Craft content that’s optimised to rank: Learn how to create compelling, informative, SEO-friendly content tailored to each search term.
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Scale your content creation: Understand how to build helpful content briefs for outsourcing and how to use AI to accelerate production.
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Get your content seen: Uncover strategies to promote your content and expand its reach beyond search engines.
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Quick wins: Identify existing content that’s just off page one and learn how to tweak it for a ranking boost.
Who Should Sign Up:
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B2B marketing teams aiming to improve SEO and content outcomes
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Content strategists looking to scale production efficiently
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Marketing leaders focused on driving organic growth and visibility
Why Sign Up:
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Get expert insights on-demand – no need to wait for a live session
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Learn practical, actionable strategies you can apply immediately
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Rewatch key sections whenever you need a refresher
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Walk away with proven tactics to strengthen your SEO-driven content efforts
Frequently Asked Quetsions
How long is the webinar?
The session is around 30-45 minutes, including time for Q&A
Is the webinar live?
Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.
Do I need to install anything?
No – the webinar is hosted on Zoom and can be accessed via your browser.
Will I get a copy of the slides or recording?
Yes – you’ll receive the full recording and any supporting materials after registering.
Is this relevant for in-house teams or agencies?
Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.
Connect
More about the author
Daniel Bianchini
Co-founder & CEO
Our CEO and co-founder with over a decade of experience across 100’s of companies, Daniel’s goal for Common Ground is to empower brands of any size to grow their business online through the power of search.
