Webinar

Become a B2B SEO Content Powerhouse: Your Roadmap to Driving Traffic & Leads

Presented by:

Daniel
Daniel

Session runtime: 1hr

Sign up to watch the on-demand webinar and get access to the slides – whenever it suits you.

Fact: Most B2B buyers will research their own shortlist of vendors before ever speaking to a salesperson. If your business isn’t easy for them to find — especially on Google — you’re missing out on valuable sales opportunities. And if you want to rank for the right keywords, you need to produce the right content at scale.

In this expert-led webinar, Daniel Bianchini, co-founder of digital agency Common Ground, equips you with the knowledge and strategies to excel in SEO-driven content creation, helping you attract and convert the right buyers.

By signing up, you’ll gain exclusive access to the recording and slides – designed specifically for B2B marketers looking to supercharge their SEO content strategy.


What You’ll Learn:

  • Discover the right keywords to target: Explore different approaches for building and prioritising your keyword list.

  • Craft content that’s optimised to rank: Learn how to create compelling, informative, SEO-friendly content tailored to each search term.

  • Scale your content creation: Understand how to build helpful content briefs for outsourcing and how to use AI to accelerate production.

  • Get your content seen: Uncover strategies to promote your content and expand its reach beyond search engines.

  • Quick wins: Identify existing content that’s just off page one and learn how to tweak it for a ranking boost.


Who Should Sign Up:

  • B2B marketing teams aiming to improve SEO and content outcomes

  • Content strategists looking to scale production efficiently

  • Marketing leaders focused on driving organic growth and visibility


Why Sign Up:

  • Get expert insights on-demand – no need to wait for a live session

  • Learn practical, actionable strategies you can apply immediately

  • Rewatch key sections whenever you need a refresher

  • Walk away with proven tactics to strengthen your SEO-driven content efforts

Frequently Asked Quetsions

How long is the webinar?

The session is around 30-45 minutes, including time for Q&A

Is the webinar live?

Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.

Do I need to install anything?

No – the webinar is hosted on Zoom and can be accessed via your browser.

Will I get a copy of the slides or recording?

Yes – you’ll receive the full recording and any supporting materials after registering.

Is this relevant for in-house teams or agencies?

Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.

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More about the author

Dan black and white

Daniel Bianchini

Co-founder & CEO

Our CEO and co-founder with over a decade of experience across 100’s of companies, Daniel’s goal for Common Ground is to empower brands of any size to grow their business online through the power of search.

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