Stop wasting your ad spend, work with a PPC agency which delivers
Google Ads can turbocharge your business growth by getting your brand in front of your target audience exactly when they are looking to buy. But frequently, poor execution leads to wasted ad spend, lack of growth and missed opportunity.
We help businesses to grow and increase their revenue by unlocking the potential of Google Ads. Our PPC campaigns drive high returns, minimise wasted budget and deliver the traffic and conversions your business needs to thrive.
Three simple but highly effective PPC campaign options
Getting great returns from Google Ads isn’t rocket science. It’s about knowing what solutions you need, when to use them and having the knowledge and creativity to execute them well.
All our campaigns are designed to drive performance growth; whether you’ve got existing campaigns which aren’t performing, you’re new to Google Ads, or you need a short-term project to support a wider campaign.
Matching Ad Options to Your Audience
Google Ads is more than the ads in the search results; it offers multiple ad style options, and we’re experts at knowing what to use them for and when to maximise your returns.
Your campaigns will use the right ad types to target people throughout your sales funnel; whether you want to increase brand awareness with Display and YouTube ads, target users with high buying intent via Search ads, sell more products via Shopping ads, or increase brand interactions and conversions via remarketing.
Our PPC framework that delivers returns
Delivering increasingly high rates of return on advertising spend requires a clear analytical process driven approach. We’ve developed a hyper-focused methodology to PPC that produces results quickly and consistently across any market.
1
Quick-Win Analysis
Using data points from your Google Ads to benchmark the current performance and to design the strategy. This also highlights quick-win areas for an immediate increase in returns.
2
Analytics Review
A deep dive into current site performance, highlighting critical site sections, conversion paths/user journeys, and opportunities. This informs the Google Ads strategy and keyword areas.
3
KPI Setting
Working with you to understand the economics of your business, your targets and challenges, to turn your business goals into clear, measurable Google Ad campaign KPIs.
4
Kickoff Meeting
Your opportunity to meet the team and ask questions, and our opportunity to share with you data and insights from our Discovery phase and map out the strategy for the next phases.
1
Landing Page Audit
A full assessment of landing page performance, identifying any weaknesses in the user journey from ad click to conversion. We focus on key recommendations to increase conversion rates.
2
Ad Audit
Ad messaging needs to engage your target audience, pre-qualify traffic and win a user’s click. So we conduct a data-led manual review of your ads, identifying what works and what doesn’t.
3
Keyword Audit
Keywords are the basis of Google Ads, and it’s critical that they match the user intent at the right part of the sales funnel. We go past click data and focus on what drives leads and sales.
4
Spend Review
Spending budget at the right time dramatically impacts your returns; potentially driving substantially higher returns for the same spend. We’ll identify what to spend and when to drive the best returns.
1
Keyword Research
Based on your audiences, funnels, and site, as well as competitor research and premium tools, we identify the most valuable keywords to bid against to drive you new business.
2
Structure & Settings
Account structure impacts overall performance, as well as the time taken to manage the account. We create optimised structures to maximise performance and minimise wasted management time.
3
Ad Creation
Without compelling ads, your target audience won’t click. We create clear, engaging ad copy to prequalify users before they click, driving the highest quality traffic to your site, maximising account returns.
4
Landing Page Creation
Don’t waste budget by sending users on unoptimised landing pages. Our experienced team use specialist tools to implement high converting landing pages.
1
New Ad Types
We move beyond standard ads and basic tactics to create multi-touch campaigns, using the best ad options for each stage of conversion funnel to maximise returns from your ad spend.
2
Keyword Expansion
Our team are experts at identifying new keyword opportunities to reach more of your key markets, increase your market share, and to provide ongoing business growth.
3
Audience Expansion
Keywords is only one targeting lever. We identify other targeting options, like new locations, demographics, and scheduling to reach more of your target audience and fuel your growth.
4
Landing Page Optimisation
Increasing traffic is pointless if it doesn’t convert. Constant testing and improvement of existing pages, as well as the introduction of new landing pages is the key to continued growth.
1
Conversion Tracking
Being able to demonstrate the impact of campaigns and understand the channels driving performance is vital. We’ll work with you to track conversions and match it to your qualified leads & sales.
2
Live Dashboards
Get real-time updates on all your KPIs in one place, with a fully customised dashboard. You’ll always understand the impact we have and have all the data at your fingertips.
3
Data Analysis
Data without context or recommendations provides little value and can be misleading. All data we share is reviewed by an experienced consultant, who will provide you actionable insights.
4
Strategy Update
Your SEO campaign and strategy will be under constant review, with our team of consultants identifying where to reinvest and what to pull back on. SEO doesn’t stand still, and neither do we.
Why use our PPC services?
You don’t pay for stuff you don’t need
But it doesn’t have to be.
Our proven framework for online growth will get you where you want to go. Step one is getting in touch to discuss your business goals.
Transparency, experience & clarity
SEO is not a dark art, it’s science, data and creativity. You’ll get a clear what, why and when from our experienced team, and never a “it depends”.
Next level communication
Communication should turbo-charge a project, not hold it back. Regular project updates, task level communication, calls, meetings and video summaries all come as standard.
