Unlock Faster, Higher-Converting Sites with Performance Analytics
We know B2B buyers won’t wait around. If your pages are slow or clunky, they’ll leave before you get a chance to show them what you do. We make sure your site is built to perform, so you stay competitive and prove the value of every marketing pound.
Why Performance Analytics Matters for B2B Marketing
We help you tackle those problems head-on. By digging into real performance analytics, checking things like Google site speed, web speed, and how people actually use your site, we find what’s holding you back. You’ll get clear answers about what needs fixing, so you can make the changes that actually improve conversions.
Our 3-Step Approach to Performance Analytics Success
Audit and Strategy Development
Many websites hide issues that hurt speed and frustrate users. Bloated code, heavy images, or poor mobile layouts don’t always stand out right away, but they push buyers away without you realising.
We start with a proper audit. That means analysing real user data, testing web speed across devices, and looking at your Google site performance. We’ll lay out exactly what’s wrong and what to prioritise, so you know where your effort (and budget) will have the most impact.
Implementation and Setup
Knowing the problems is just the first step. Fixing them well is what actually delivers results. It’s easy to make changes that look good on paper but don’t improve the experience, or worse, break something else.
We get hands-on with the details. We’ll tidy up images, clean your code, make sure it’s responsive on mobile, and set up monitoring so you can see how things improve. We also review URLs, redirects, and data structure to avoid anything that slows your site down behind the scenes. It’s about making the whole experience faster and smoother for your customers.
Insights and Optimisation
Your website isn’t static. Search habits change. Competitors update. Customer expectations keep rising.
We help you keep up with it all. You’ll get clear, regular updates so you can see progress and spot new issues before they cost you sales. We’ll help you keep testing and refining, from checking your Google speed site scores to reviewing overall analytical performance. That way, your site keeps delivering results even as the market evolves.
Why work with us for performance analytics
B2B-Focused Expertise
A lot of site speed advice is aimed at consumer shops or big online retailers. But B2B websites have their own challenges. You’ve got longer sales cycles, more complex content, and buyers who expect to see trust signals and smooth experiences.
We focus on what actually matters for B2B. From reviewing your Google site speed to looking at real user journeys, we help you find the changes that support sales teams and deliver real ROI.
Custom, Strategic Solutions
There’s no single fix for website performance. Generic plans often skip over what actually causes problems for your visitors.
We take time to understand your site and your customers. That means digging into the details with performance analytics, testing web speed, reviewing your code and images, and making sure your structure supports fast, reliable experiences. It’s all about making sure people can find what they need without getting frustrated.
Transparent Reporting
You shouldn’t have to guess whether your investment is working. We keep things clear and honest.
We’ll share regular updates on Google site performance and your ongoing optimisation work. You’ll see where things are improving, what still needs attention, and how those changes help your sales team. It’s about giving you confidence that your budget is going to the right place.
Web Analytics
We help you move from messy, siloed reporting to true data-driven decision making. By unifying your tracking and building meaningful views of your funnel, you’ll see exactly how prospects engage, where they drop off, and what drives conversions. It’s not about more data. It’s about better answers.
Google Analytics
We make GA4 work for you. That means tracking the right things, understanding buyer journeys, and getting reporting you can use. Instead of guesswork, you’ll see clear, privacy-compliant insights that show what drives conversions and help you prove ROI.
Google Tag Manager
We make Google Tag Manager work for you. That means a clear plan, solid implementation, and data you can trust. Instead of guesswork or messy reporting, you’ll see exactly what buyers do, what drives results, and how to prove ROI to your stakeholders.
Google Penalty Recovery
We cut through the confusion. No more guessing what’s wrong or patching over symptoms. We’ll identify the real issues and sort them for good, from cleaning up dodgy backlinks to improving thin content. So you can recover rankings, show ROI, and get back to growth with confidence.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Case studies
Customer success stories
Arts University Bournemouth
77%
Less cost per lead
CIPHR
60%
increase in conversions
iMyHome
+£2m
sales pipeline value
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
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Got questions?
Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.
What’s the typical ROI for your services?
Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.
Can you work with in-house teams?
Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.
How do I get started?
Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.