LinkedIn Ads Agency
We’re a senior-led boutique LinkedIn Ads agency helping B2B brands reach the right decision-makers, generate qualified leads, and turn paid social spend into measurable pipeline – with targeting, messaging, and optimisation built for commercial outcomes.
✅ Reach the right buyers by job title, company, and intent
✅ Improve lead quality with smarter targeting and qualification
✅ Reduce CPL over time through structured testing and optimisation
Award-winning | Senior B2B specialists | Proven results | 5-star reviews
Need support from a LinkedIn Ads Agency to drive growth?
If the challenges below sound familiar, the issue usually isn’t the platform – it’s the strategy behind the campaigns.
Spending budget, but lead quality is inconsistent?
LinkedIn can generate leads quickly, but quality drops fast when targeting is too broad or messaging is too generic. We focus on qualification – so the leads you generate are worth pursuing.
CPL feels too high to scale?
LinkedIn often has higher costs than other channels, which makes efficiency critical. The goal isn’t just “lower CPL” – it’s driving leads that convert into pipeline at a cost that makes sense.
You’re not sure what’s actually working?
Without the right testing approach, LinkedIn Ads becomes guesswork. A structured test-and-learn strategy gives clarity on what’s driving performance – and what needs to change.
Working with Common Ground
Why choose Common Ground’s LinkedIn Ads services?
Boutique agency of senior B2B specialists
Our LinkedIn Ads work is built to drive commercial outcomes – not vanity metrics. You’ll work directly with senior specialists, with no juniors and no layers of account management. The result is faster decisions, sharper execution, and more of your budget going into outcomes.
AI-powered efficiency, human-led strategy
AI helps us streamline research, iteration, and optimisation workflows, so more of your investment goes into performance improvement rather than manual groundwork. It supports faster insight, creative iteration, and smarter testing – while strategy remains human-led by experienced B2B marketers.
Proven case studies backed by 5 star reviews
We don’t rely on promises – we bring proof. Our case studies show how we’ve helped B2B brands generate qualified leads and pipeline through LinkedIn Ads. If you want to go deeper, we can share relevant examples and talk you through what we did, why it worked, and how we’d apply the same thinking to your campaigns.
LinkedIn Ads management services
Our proven LinkedIn Ads process
Step 1
Discover – audience & insight that shapes performance
We start by understanding your ICP, positioning, and goals. Through account and creative review, competitor research, and audience mapping across LinkedIn, we identify where demand exists, what messages will land, and what’s currently being wasted. The result: clear priorities and a plan built around measurable outcomes.
Step 2
Build – campaigns built to launch and learn fast
Next, we build (or rebuild) your campaigns for control and testing. That includes structure, audiences, tracking, budgets, and channel-specific formats – from LinkedIn lead gen to conversion campaigns – so everything is ready to launch with clean measurement and a clear test plan.
Step 3
Convert – creative and landing pages that drive action
Paid social wins on message and experience. We align ad creative and landing pages to the buyer’s intent, ensuring your traffic hits a page that continues the story and makes the next step obvious. This includes CRO-led recommendations, lead form optimisation (where relevant), and conversion tracking so results can be managed properly.
Step 4
Manage – continuous optimisation that improves ROI
Once campaigns are live, we move into structured, ongoing optimisation. We test creative variations, refine audiences, adjust budgets and placements, and improve funnel performance to reduce CPL/CPA and increase lead quality over time. We also monitor delivery and fatigue, refresh messaging, and scale winning combinations. The result is consistent momentum – with performance improving through iteration, not guesswork.
Step 5
Measure – reporting that connects spend to pipeline
Paid social is only valuable if you can see what it drives. We provide clear reporting, proactive communication, and commercial insight – tracking performance against the metrics that matter, from CPL and conversion rate through to lead quality and pipeline contribution.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.
Trusted by ambitious B2B brands
From fast-growing challengers to established industry leaders, across SaaS, technology, and e-learning – we’ve helped turn organic search into a scalable demand channel.
What Our Clients Say
Esme Cottle
Director of Demand Generation at Thomas
Laura Galyer
Marketing Director - DigitalXRAID
Sarah Harris
Drive Fuze
Nick Liddle
Digital Marketing Manager - Thomas International
Lauren Donnebaum
Channel Marketing Manager - Elmtec
Lindsay Willott
Customer Thermometer
Client Success Stories
Paid Social case studies
Arts University Bournemouth
77%
Less cost per lead
CIPHR – Paid Social
859%
increase in high-value conversions
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.
Resources
Paid Social Resources
FAQs
Frequently asked questions
Do LinkedIn Ads work for B2B?
Yes – LinkedIn is one of the strongest platforms for B2B targeting because you can reach buyers by role, seniority, and company attributes. It works best when messaging is specific and lead qualification is built into the funnel.
How quickly can LinkedIn Ads generate leads?
LinkedIn Ads can generate leads quickly, often within days. Performance improves over time as we test creative, refine audiences, and optimise conversion paths.
Is LinkedIn Ads expensive?
CPL is often higher than other platforms, which is why strategy matters. The focus should be on lead quality and pipeline impact – not just the cheapest possible lead.
Do you use LinkedIn lead gen forms or landing pages?
Both – it depends on your goal and offer. Lead gen forms can reduce friction and improve volume, while landing pages often work better for higher-intent conversion paths and more complex offers.
How do you improve lead quality on LinkedIn?
We improve lead quality through tighter targeting, stronger messaging, clearer offers, and better qualification – including form fields, audience exclusions, and funnel segmentation.
Can you run LinkedIn Ads alongside our PPC or SEO?
Yes. LinkedIn Ads works well alongside PPC and SEO – supporting mid-funnel education, retargeting, and demand creation while search captures high-intent demand.
Do you offer flexible contracts?
Yes. We don’t lock clients into long-term commitments before value is proven. We work with flexible agreements that keep us accountable.
How do you report on performance?
We report on the metrics that matter – spend, CPL, conversion rate, audience and creative performance, and lead quality signals. Where possible, we align results to pipeline contribution.