Branded content that shows and tells

Tell your story. Build trust. Drive results.

Your brand is more than just a logo; it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.

How we can helpGet in touch

Why you need branded content services

At Common Ground, our branded content services help businesses craft compelling, strategic content that resonates with their target audience. From blog posts and whitepapers to landing pages and email campaigns, we create content that informs, inspires, and converts.

Our branded content strategy

Our 5-step branded content approach

SEO Campaigns

Step 1

Discover

Many businesses create content without a clear plan, leading to inconsistent messaging and missed opportunities.

We assess your existing content, understand your brand voice, and analyse what your audience truly cares about to build a strong foundation.

Site build

Step 2

Plan

Without strategy, content becomes just another marketing expense instead of a business growth driver.

We map out a content strategy that aligns with your goals, whether it’s increasing visibility, establishing thought leadership, or driving conversions.

migrations

Step 3

Create

Poorly written or unfocused content can weaken your brand’s authority and fail to engage the right audience.

Our expert writers craft high-quality, SEO-driven content that captures your brand’s voice and delivers value.

Step 4

Expand

Even the best content won’t drive results if no one sees it.

We help you maximise content reach through SEO, social media, email marketing, and strategic content placement.

measure

Step 5

Measure

Content isn’t static; measuring and refining ensures continuous growth.

We analyse performance, gather insights, and make ongoing improvements to enhance engagement and conversions.

Get results

Why work with Common Ground for branded content

01

Strong foundation

We take the time to understand your tone, values, and messaging, ensuring every piece of content reflects your brand identity.

02

SEO-Optimised

Our SEO-first approach ensures your content ranks for the right keywords, attracting high-intent traffic that’s more likely to convert.

03

Proven success

From early-stage startups to established enterprises, we know what it takes to craft content that resonates with decision-makers.

Our other content services

01

Content marketing strategy

More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.

02

Content auditing

Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Free ebook

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Resources

Content Marketing Resources

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FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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