SEO Agency - UK SEO Services // Common Ground

Work with an SEO agency which delivers revenue not promises

We help businesses to grow and increase their revenue by unlocking the organic potential of their sites. Designed around your business goals, our SEO campaigns focus on high return strategies to deliver the visibility, traffic, and conversions your business needs to thrive.

Whether you are an industry disruptor or an established brand, we will use our decades of multi-industry experience to attract the right new customers, increase your market share, and deliver sales revenue growth.

We deliver measurable growth or work for free.

Nobody is perfect, but we’re pretty close. Over the past 12 months, we’ve achieved >95% of our client objectives! We’re so confident in our approach, we’ve created a performance based model – so when you win, we win too.

Want proof? Get in touch for a free 30-minute strategy call with one of our experts!

Three simple but highly effective SEO campaign options

Effective SEO isn’t complex; it’s about knowing where you are, where you want to get to, what you need to do, and then executing efficiently to achieve significant and sustained growth.

All our campaigns are designed to deliver what you need, when you need it; whether that’s technical SEO, customer-focused optimised content or targetted links.

SEO Campaigns

Continuous optimisation of organic growth drivers to increase your site revenue and profit. Our strategy & data-led campaigns deliver technical SEO, content and links, focusing only on what you need.
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Site Build Support

Site Migrations / Replatform

Changing domain or CMS doesn’t need to cost you visibility, traffic or revenue. With a clear process, refined across dozens of migrations, site migrations are delivered with no fuss or risk.

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Our SEO framework that drives traffic and conversions

Like any marketing speciality, effective SEO is process driven. We’ve developed a hyper-focused approach to SEO that produces results quickly and consistently across any market.

Kickoff Analysis

Using data points from multiple data points to benchmark the current performance, identify quick wins and to design the strategy.

Competitive Analysis

A data-led deep dive into your competitors, their sites, metrics and strategies to reverse engineer their success.

KPI Setting

We work with you to turn your business goals into clear, measurable SEO campaign KPIs.

Kickoff Meeting

Your opportunity to meet the team and ask questions, and our opportunity to share with you data and insights from our Discovery phase and map out the strategy for the next phases.

Tech SEO Audit

A full technical audit of your site carried out by one of our senior SEO consultants. We focus purely on the areas which matter and provide clear, concise, and actionable recommendations.

Quality Audit

Quality is no longer an afterthought, it’s key to success. So we conduct a data-led manual evaluation of every single page of your website, which provides specific action to take to improve them.

Keyword Research

Keywords are still the cornerstone of any effective SEO campaign. We identify the primary and secondary keywords for every page, as well as reviewing the top competitors to identify the required content style.

On Page Improvements

Specific, clear and concise recommendations to improve key pages on the website to drive more performance from existing resources.

Tech Improvements

Our technical audits don’t gather dust in your inbox; we work with you, independently or with your developers to execute the recommendations to build on the existing site performance.

Keyword Gap Analysis

We identify the most valuable keywords from your competitors websites, then turn it into a strategy to close content gaps, build market share, and increase your revenue.

Content Topic Ideation

Using the keyword gap data and a manual analysis of Google’s search intent, we build a list of content topics, pages and resources to close gaps throughout the conversion funnel.

Content Creation

New content is the key to sustained traffic growth and revenue generation. Our content experts will ensure success by managing the full process; from briefs through creation, optimisation and publishing.

Link Building Strategy

Links still play a big part in site performance, both directly and indirectly. Our SEO experts will review your offsite profile, market, and competitors to create a targeted strategy to win.

Local Citations

No matter what the service or product, many customers still love to buy locally. If it’s right for you, we’ll create an optimised local link profile to push you to the top of the rankings.

Link Acquisition

Using a number of tactics, we’ll build relevant links that will make an impact and stand the test of time.

Digital PR Campaigns

DPR can move link building to the next level. We work from start to finish to build something unique and link worthy to promote.

Conversion Tracking

Being able to demonstrate the impact of campaigns and understand the channels driving performance is vital. We’ll work with you to track conversions and match it to your qualified leads & sales.

Live Dashboards

Get real-time updates on all your KPIs in one place, with a fully customised dashboard. You’ll always understand the impact we have and have all the data at your fingertips.

Data Analysis

Data without context or recommendations provides little value and can be misleading. All data we share is reviewed by an experienced consultant, who will provide you actionable insights.

Strategy Update

Your SEO campaign and strategy will be under constant review, with our team of consultants identifying where to reinvest and what to pull back on. SEO doesn’t stand still, and neither do we.

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Delivering headline performance for all clients

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2x Organic Leads in 12 months

48% Increase in Enquiries YoY

Building a business to acquisition

Why use our SEO services?

You don’t pay for stuff you don’t need

Our process is stream-lined and focuses entirely on activity which will deliver returns. Every deliverable has a purpose or we don’t do it.
Transparency, experience & clarity

SEO is not a dark art, it’s science, data and creativity. You’ll get a clear what, why and when from our experienced team, and never a “it depends”.
Next level communication

Communication should turbo-charge a project, not hold it back. Regular project updates, task level communication, calls, meetings and video summaries all come as standard.
We get results or we work for free

We’re so confident that we can deliver results, if we don’t then we take responsibility for getting the project back on track. 100% accountability, not excuses.

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Check out our SEO buying guide

SEO is essential to modern business, with 89% of B2B buyers and 81% of online shoppers turning to Google for their buying journey. Therefore, it’s critical to have the right SEO partner. Find out how to choose the right one for your business.

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Latest SEO insights

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FAQ's about our SEO services

How soon can we start?

How about now? Give us a call on 01865 952 671
Do you do one-off projects?

We do conduct one-off projects across a number of deliverables.

These are mainly focused around the technical and research phases.
When can I see results?

Typically we start to see some results 30 days after the initial implementation.
Do you guarantee results?

We can’t guarantee any ranking positions as this is out of our control. We can guarantee that everything we do from an SEO perspective is white hat and has your goal at the centre.
What does your reporting look like?

You will have access to a dashboard that is updated 24/7, and is resent to you at the start of each month with supporting commentary.
Can I follow along with progress?

Always. You will have access to our project management system for communication and progress.
You mentioned contracts, do you need one?

Only a 3 month one, then it’s 3 month rolling from there after.
How much does your SEO services cost?

It all relates back to your business goals. We price each project individually, to ensure it is fair and transparent. We don’t offer a one-size fits all solution.

Business growth delivered, not just promised