SaaS SEO Agency focused on your growth
As an expert SaaS SEO agency, Common Ground understands the intricate dynamics of the Software as a Service (SaaS) sector. Working with companies throughout the industry, we excel in enhancing website traffic, fostering client connections, and driving sustainable growth.
Digital Marketing Manager
Nick Liddle
I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve managed to assemble a great team and we couldn’t be happier as a business working with them. I’d happily recommend them and they deserve all the success they get.
Trusted by Brands Across the Globe
Delivering growth with SaaS SEO Services
We’ve helped SaaS brands grow
Ciphr sees 859% increase in high-value conversions from Google Ads campaign
Ciphr
Brands choose Common Ground as their SaaS SEO agency…
Achieving the goals that matter
Our tried and tested formula for online growth will raise your brand profile, build on web traffic and bring improved leads.
Clarity & consistency
Digital marketing isn’t a dark art. It’s science, data and creativity combined.
Our friendly and knowledgeable team will talk through your goals with you, setting a clear, tailor-made strategy specifically designed to hit your targets.
Unrivalled communication
We know that communication is key to delivering powerful projects. Working with Common Ground feels like an extension of your own team, with regular, informative campaign updates to ensure you’re always in the loop.
Our SEO framework drives MRR for SaaS companies
Like any marketing speciality, effective SEO is process-driven. We’ve developed a hyper-focused approach to SEO that produces results quickly and consistently across SaaS companies.
1
Kickoff Analysis
Using data points from multiple data points to benchmark the current performance, identify quick wins and to design the strategy.
2
Competitive Analysis
A data-led deep dive into your competitors, their sites, metrics and strategies to reverse engineer their success.
3
KPI Setting
We work with you to turn your business goals into clear, measurable SEO campaign KPIs.
4
Kickoff Meeting
Your opportunity to meet the team and ask questions, and our opportunity to share with you data and insights from our Discovery phase and map out the strategy for the next phases.
1
Tech SEO Audit
A full technical audit of your site carried out by one of our senior SEO consultants. We focus purely on the areas which matter and provide clear, concise, and actionable recommendations.
2
Quality Audit
Quality is no longer an afterthought, it’s key to success. So we conduct a data-led manual evaluation of every single page of your website, which provides specific action to take to improve them.
3
Keyword Research
Keywords are still the cornerstone of any effective SEO campaign. We identify the primary and secondary keywords for every page, as well as reviewing the top competitors to identify the required content style.
4
On Page Improvements
Specific, clear and concise recommendations to improve key pages on the website to drive more performance from existing resources.
1
Tech Improvements
Our technical audits don’t gather dust in your inbox; we work with you, independently or with your developers to execute the recommendations to build on the existing site performance.
2
Keyword Gap Analysis
We identify the most valuable keywords from your competitors websites, then turn it into a strategy to close content gaps, build market share, and increase your revenue.
3
Content Topic Ideation
Using the keyword gap data and a manual analysis of Google’s search intent, we build a list of content topics, pages and resources to close gaps throughout the conversion funnel.
4
Content Creation
New content is the key to sustained traffic growth and revenue generation. Our content experts will ensure success by managing the full process; from briefs through creation, optimisation and publishing.
1
Link Building Strategy
Links still play a big part in site performance, both directly and indirectly. Our SEO experts will review your offsite profile, market, and competitors to create a targeted strategy to win.
2
Local Citations
No matter what the service or product, many customers still love to buy locally. If it’s right for you, we’ll create an optimised local link profile to push you to the top of the rankings.
3
Link Acquisition
Using a number of tactics, we’ll build relevant links that will make an impact and stand the test of time.
4
Digital PR Campaigns
DPR can move link building to the next level. We work from start to finish to build something unique and link worthy to promote.
1
Conversion Tracking
Being able to demonstrate the impact of campaigns and understand the channels driving performance is vital. We’ll work with you to track conversions and match it to your qualified leads & sales.
2
Live Dashboards
Get real-time updates on all your KPIs in one place, with a fully customised dashboard. You’ll always understand the impact we have and have all the data at your fingertips.
3
Data Analysis
Data without context or recommendations provides little value and can be misleading. All data we share is reviewed by an experienced consultant, who will provide you actionable insights.
4
Strategy Update
Your SEO campaign and strategy will be under constant review, with our team of consultants identifying where to reinvest and what to pull back on. SEO doesn’t stand still, and neither do we.
CEO
Customer Thermometer
“From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with Common Ground.”
