Like any marketing speciality, effective SEO is process-driven. We’ve developed a hyper-focused approach to SEO that produces results quickly and consistently across SaaS companies.
Using data points from multiple data points to benchmark the current performance, identify quick wins and to design the strategy.
A data-led deep dive into your competitors, their sites, metrics and strategies to reverse engineer their success.
We work with you to turn your business goals into clear, measurable SEO campaign KPIs.
Your opportunity to meet the team and ask questions, and our opportunity to share with you data and insights from our Discovery phase and map out the strategy for the next phases.
A full technical audit of your site carried out by one of our senior SEO consultants. We focus purely on the areas which matter and provide clear, concise, and actionable recommendations.
Quality is no longer an afterthought, it’s key to success. So we conduct a data-led manual evaluation of every single page of your website, which provides specific action to take to improve them.
Keywords are still the cornerstone of any effective SEO campaign. We identify the primary and secondary keywords for every page, as well as reviewing the top competitors to identify the required content style.
Specific, clear and concise recommendations to improve key pages on the website to drive more performance from existing resources.
Our technical audits don’t gather dust in your inbox; we work with you, independently or with your developers to execute the recommendations to build on the existing site performance.
We identify the most valuable keywords from your competitors websites, then turn it into a strategy to close content gaps, build market share, and increase your revenue.
Using the keyword gap data and a manual analysis of Google’s search intent, we build a list of content topics, pages and resources to close gaps throughout the conversion funnel.
New content is the key to sustained traffic growth and revenue generation. Our content experts will ensure success by managing the full process; from briefs through creation, optimisation and publishing.
Links still play a big part in site performance, both directly and indirectly. Our SEO experts will review your offsite profile, market, and competitors to create a targeted strategy to win.
No matter what the service or product, many customers still love to buy locally. If it’s right for you, we’ll create an optimised local link profile to push you to the top of the rankings.
Using a number of tactics, we’ll build relevant links that will make an impact and stand the test of time.
DPR can move link building to the next level. We work from start to finish to build something unique and link worthy to promote.
Being able to demonstrate the impact of campaigns and understand the channels driving performance is vital. We’ll work with you to track conversions and match it to your qualified leads & sales.
Get real-time updates on all your KPIs in one place, with a fully customised dashboard. You’ll always understand the impact we have and have all the data at your fingertips.
Data without context or recommendations provides little value and can be misleading. All data we share is reviewed by an experienced consultant, who will provide you actionable insights.
Your SEO campaign and strategy will be under constant review, with our team of consultants identifying where to reinvest and what to pull back on. SEO doesn’t stand still, and neither do we.
Our process is stream-lined and focuses entirely on activity which will deliver returns. Every deliverable has a purpose or we don’t do it.
SEO is not a dark art, it’s science, data and creativity. You’ll get a clear what, why and when from our experienced team, and never a “it depends”.
Communication should turbo-charge a project, not hold it back. Regular project updates, task level communication, calls, meetings and video summaries all come as standard.
We’re so confident that we can deliver results, if we don’t then we take responsibility for getting the project back on track. 100% accountability, not excuses.
Effective SEO isn’t complex; it’s about knowing where you are, where you want to get to, what you need to do, and then executing efficiently to achieve significant and sustained growth.
Each SEO campaign is designed to deliver what your SaaS company needs when you need it; whether that’s technical SEO, customer-focused optimised content or targetted links.
Nobody is perfect, but we’re pretty close. Over the past 12 months, we’ve achieved >95% of our client objectives! We’re so confident in our approach, we’ve created a performance based model – so when you win, we win too.
Want proof? Get in touch for a free 30-minute strategy call with one of our experts!