SaaS SEO Agency for UK B2B Brands Ready to Scale

Step 1

Discover

Most SaaS teams are flying blind, targeting keywords without knowing if they match buyer intent. Or they’re relying on stale data, creating content no one searches for. Without clarity on what the market wants, even well-executed SEO won’t drive the right traffic.

We start by mapping your audience, analysing competitors, and running a full SEO audit. Using keyword research strategies and funnel alignment, we pinpoint where your buyers are searching and what they need. This becomes the strategic foundation for everything we build.

Step 2

Improve

Underperforming websites often suffer from silent killers: slow load times, crawl errors, and duplicate content. These technical issues block rankings before content even has a chance. But in many SaaS companies, fixing them means waiting for dev resources that never come.

Common Ground takes care of technical SEO for SaaS end-to-end. From resolving indexation problems to enhancing mobile usability and improving site speed, we make sure your platform meets search engine standards and user expectations.

Step 3

Build

Too often, SaaS content means surface-level blogs written to fill a calendar. They might drive traffic, but they rarely drive pipeline. If content doesn’t address real buyer problems or connect to your solution, it won’t convert, no matter how well it ranks.

We build content strategies that map to your funnel and your ICP. Using on-page optimisation, structured data, and content strategy development, we create assets that earn visibility and generate demand. Every piece is built to rank and sell.

Step 4

Promote

Even the best content can underperform if no one sees it. Many SaaS companies invest in creation but neglect distribution, leaving valuable assets buried in search results. And when they do build links, it’s often low-quality, irrelevant, or short-lived.

Our link-building techniques focus on relevance, authority, and longevity. We secure placements on trusted, thematically aligned domains, boosting your Domain Authority and search visibility. Every campaign is custom-built, aligning with your niche and business goals.

Step 5

Measure

SEO can feel like a black box. Many teams struggle to track progress, justify investment, or tie SEO to pipeline. That’s especially true in B2B SaaS, where lead quality matters more than pageviews, and long sales cycles muddy attribution.

At Common Ground, we report on what matters. From SEO performance metrics like index coverage and keyword movement to pipeline contribution and conversion rates, we connect the dots. We also adapt continuously, using real-time insight and algorithm updates to stay ahead.