SaaS content marketing experts

Your SaaS product solves a problem, your content should, too. Without a clear SaaS content marketing strategy, attracting, educating, and converting the right users can be a challenge. 

 

We help SaaS businesses create high-impact content that builds trust, boosts visibility, and drives customer acquisition.

How we can helpGet in touch

Why you need our SaaS content marketing services

Many SaaS companies struggle with lead generation, user education, and churn. Content marketing is a powerful way to address these challenges; attracting prospects, guiding them through the buyer journey, and keeping them engaged post-conversion. Our content strategies are designed to deliver long-term growth and measurable ROI.

Our SaaS content marketing strategy

Our 5-step approach to SaaS content marketing

SEO Campaigns

Step 1

Discover

SaaS success starts with a deep understanding of your audience. We conduct market research, analyse competitors, and assess current content performance to identify opportunities.

This ensures your content is aligned with your audience’s pain points, search intent, and buying journey.

improve

Step 2

Improve

Even great content can underperform if it’s not optimised.

We audit existing assets, refresh outdated content, and implement SEO best practices to improve rankings, engagement, and conversions.

build

Step 3

Build

From blog posts and whitepapers to product pages and case studies, we create strategic content that positions your SaaS brand as an industry leader.

Our approach focuses on educating users, nurturing leads, and demonstrating the value of your product.

migrations

Step 4

Promote

Content without distribution doesn’t deliver results.

We amplify your content through strategic channels; organic search, social media, email campaigns, and link-building, to ensure it reaches the right audience at the right time.

measure

Step 5

Measure

We track key metrics, analyse engagement, and continuously refine your content strategy to maximise performance.

Our data-driven approach ensures your SaaS content consistently drives leads and revenue.

Get results

Why work with us for SaaS content marketing

01

SaaS expertise

We understand the SaaS landscape, buyer journeys, and how to create content that converts free users into paying customers.

02

Growth optimised

Our content is built to rank, attract qualified traffic, and drive sustainable lead generation for your SaaS business.

03

Conversions

We craft strategic content that doesn’t just educate but also moves prospects through the funnel and turns them into loyal users.

Our SaaS Content Marketing Services

01

SaaS content marketing strategy

More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.

02

SaaS content auditing

Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.

03

SaaS branded content

Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.

What Our Clients Say

quote
1740668491816

Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
1529342611293

Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
1735848475383

Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
1673549701593

Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
lindsay portrait

Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

ebook

ebook
View all resources

Resources

SEO Resources

See all resources

FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

Loading...