B2B SEO agency that understands growth

Our B2B SEO marketing agency delivers data-driven strategies tailored for business growth. From technical SEO to content optimisation, we help you rank, convert, and outperform competitors.

 
Forget generic SEO; we create strategies designed for B2B success.

How we can helpGet in touch

Why you need our B2B SEO services

B2B SEO isn’t just about rankings; it’s about reaching decision-makers at the right time. Our team of B2B SEO experts takes a strategic, step-by-step approach to improve your search presence, generate leads, and support long-term growth.

Our B2B SEO services strategy

Our 5-step approach to B2B SEO

SEO Campaigns

Step 1

Discover

To compete in the B2B space, you need insight. We conduct competitor analysis, website audits, and keyword research to identify opportunities. Our goal is to understand your business landscape and create a roadmap for success.

We align our strategy with your business objectives, ensuring every SEO effort contributes to measurable outcomes.

improve

Step 2

Improve

Many B2B websites struggle with technical issues, weak content, and poor user experience. Our audits uncover these gaps, and we implement structured improvements.

From optimising on-page elements to fixing site architecture, we ensure your website is primed for better rankings and conversions.

build

Step 3

Build

Authority is key in B2B SEO. We develop content strategies that establish thought leadership, engage prospects, and improve organic visibility.

By crafting data-driven blogs, in-depth whitepapers, and high-value landing pages, we position your brand as an industry leader.

migrations

Step 4

Promote

SEO success requires more than just great content—it needs visibility. We execute targeted link-building campaigns, digital PR efforts, and strategic outreach to earn high-quality backlinks and brand mentions.

Through authoritative placements, we help your business gain credibility and attract high-intent buyers.

measure

Step 5

Refine

B2B SEO is an ongoing process. We track performance with live dashboards, monitoring rankings, traffic, and lead generation metrics.

By continuously refining our strategy based on data insights, we adapt to algorithm changes and market shifts to sustain long-term success.

Get results

Why choose us as your B2B SEO agency

01

Expand your reach

B2B SEO is about getting in front of the right people. We increase your brand’s visibility, ensuring decision-makers and key stakeholders find your business at the right moment.

02

Attract leads

High-Quality Leads Ranking isn’t enough; you need the right traffic. Our strategies target high-intent users, turning organic visitors into valuable leads that convert into customers.

03

Proven results

From scaling SMEs to optimising enterprise brands, we’ve delivered measurable results through targeted SEO strategies that drive growth and long-term ROI.

Our B2B SEO Services

01

Managed B2B SEO

Navigating SEO for SaaS can be complex, but we take care of everything. Our fully managed SaaS SEO services align with your business goals, delivering sustainable, long-term growth.

02

B2B SEO Strategy

Every SaaS business is unique, and so is our approach. As a specialist SaaS SEO agency, we create custom strategies designed to meet your KPIs and drive consistent growth.

03

B2B Link Building

Backlinks are a core ranking factor, but not all links are created equal. Our SaaS SEO experts secure high-quality, authoritative links that enhance your credibility and search engine performance.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

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ebook
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Resources

SEO Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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