Award winning SaaS PPC agency

Whether you’re looking to boost leads, sales, or brand awareness, our tailored PPC for SaaS campaigns target high-value traffic, optimise ad spend, and deliver measurable results. 

 

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How we can helpGet in touch

Why you need our SaaS PPC services

PPC for SaaS is about more than managing ads; it’s about creating a seamless customer journey. Our proven process combines data insights, creative execution, and ongoing optimisation to ensure your campaigns deliver exceptional results.

Our SaaS PPC services strategy

Our 5-step approach to SaaS PPC

SEO Campaigns

Step 1

Discover

SaaS PPC success starts with clarity. Without a solid strategy, ad spend is wasted on low-intent clicks and unqualified leads.

We analyse your current performance, identify quick wins, and set clear KPIs to align your campaigns with business goals from day one.

improve

Step 2

Improve

Underperforming ads, inefficient spend, and weak landing pages hold your campaigns back. Without constant refinement, results plateau.

We run in-depth audits to optimise targeting, ad creatives, and budget allocation—ensuring every click delivers maximum value.

build

Step 3

Build

A strong foundation is key to sustainable growth. Many SaaS companies struggle with ad fatigue, irrelevant keywords, and low conversion rates.

We create high-impact campaigns with tailored keyword strategies, compelling ad copy, and conversion-focused landing pages to drive engagement and sign-ups.

migrations

Step 4

Expand

Growth isn’t just about spending more, it’s about scaling strategically. Poor audience targeting and generic messaging can limit your reach.

We introduce new ad types, expand keyword lists, and refine audience segments, ensuring your campaigns keep evolving for sustainable growth.

measure

Step 5

Measure

Without the right data, optimisation is guesswork. Many SaaS companies struggle to track what’s working and what’s not.

We provide real-time dashboards, clear reporting, and ongoing analysis, so you get actionable insights and continuous improvements that drive real results.

Get results

Why work with us for SaaS PPC?

01

Communication

Lack of clarity slows progress. We keep you in the loop with regular updates, transparent reporting, and clear next steps, so you always know where your campaigns stand.

02

Transparency

PPC isn’t guesswork; it’s a balance of data, creativity, and precision. We explain the ‘what’ and ‘why’ behind every decision – no vague answers, no “it depends.”

03

Proven results

We’ve scaled SaaS businesses of all sizes, delivering high-performing, cost-efficient PPC campaigns that drive sign-ups, lower CAC, and fuel long-term growth.

Our SaaS PPC Services

01

Google Ads Management

Unlock the full potential of Google Ads with expertly managed campaigns that target the right SaaS audience, increase conversions, and maximise ROI. From search ads to display campaigns, we drive results.

02

SaaS PPC Consultancy

Need expert guidance on PPC for SaaS? Our consultancy services provide actionable insights, tailored recommendations, and strategic advice to elevate your campaigns and improve ROI.

03

SaaS PPC Strategy

Achieve your SaaS business goals with a bespoke PPC strategy. From audience targeting to budget allocation, we design campaigns that align with your objectives and deliver consistent, measurable growth.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Meet the team

Our PPC experts

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Sam Searle

Head of Digital

Sam spearheaded our PPC efforts alone for years, before eventually building her team and becoming head of all digital operations in the business. Sam still lives and breathes PPC, and has a hand in all of our paid work.  
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Meet our team

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Resources

SEO Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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