B2B content marketing experts

Content fuels B2B growth. Our B2B content marketing services combine strategic insight, creativity, and SEO expertise to drive traffic, leads, and conversions. Forget generic content; we create high-impact assets that attract and convert your ideal customers.
How we can helpGet in touch

Why you need our B2B content marketing services

B2B buyers demand valuable, relevant content at every stage of their journey. Our data-driven approach ensures your content not only ranks but resonates. We create high-quality, conversion-focused content that nurtures leads, builds trust, and accelerates growth.

Our B2B content marketing strategy

Our 5-step approach to B2B content marketing

SEO Campaigns

Step 1

Discover

We start by understanding your audience, industry trends, and competitive landscape. Through in-depth research and data analysis, we identify key content opportunities that align with your business goals.

With a clear strategy in place, we create a roadmap that ensures every piece of content has a purpose and drives impact.

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Step 2

Plan

A strong content strategy requires structure. We develop a detailed content plan, mapping out topics, formats, and distribution channels. Whether it’s thought leadership, SEO-driven blogs, or whitepapers, we align every piece with your business objectives.

By focusing on audience intent, we ensure your content reaches the right people at the right time.

build

Step 3

Create

Our expert writers and strategists craft compelling, high-quality content that educates, engages, and converts. From in-depth articles and reports to landing pages and email sequences, we produce content designed to drive meaningful action.

Every piece is optimised for search and tailored to resonate with your audience.

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Step 4

Distribute

Creating great content isn’t enough—it needs visibility. We implement a multi-channel distribution strategy, leveraging SEO, social media, email marketing, and industry partnerships to amplify your reach.

By getting your content in front of the right audience, we ensure maximum impact and engagement.

Step 5

Optimise

Content marketing is an ongoing process. We track performance using real-time analytics, measuring engagement, conversions, and impact. By continually refining our strategy based on data insights, we improve content effectiveness over time.

With an agile approach, we ensure your content stays relevant and drives long-term success.

Get results

Why work with us for B2B content marketing

01

Authority driven

We create high-value content that builds credibility, engages decision-makers, and positions your brand as an industry leader.

02

SEO optimised

Our content is designed to rank. We implement SEO best practices to ensure your content reaches the right audience and drives organic traffic.

03

Proven expertise

We’ve helped B2B businesses across SaaS, tech, and hospitality turn content into a powerful growth engine.

Our B2B Content Marketing Services

01

B2B content marketing strategy

More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.

02

B2B content auditing

Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.

03

B2B branded content

Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Meet the team

Our experts

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Jamie Adams

Marketing Manager

Boasting a decade of experience in content and marketing, Jamie’s always looking to share what we can do.
Connect on LinkedIn
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Daniel Bianchini

Co-founder & CEO

Our CEO and co-founder with over a decade of experience across 100’s of companies, Daniel’s goal for Common Ground is to empower brands of any size to grow their business online through the power of search.
Connect on LinkedIn

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Resources

SEO Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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