B2B digital marketing specialists

Generic marketing tactics don’t work in B2B. Long sales cycles, complex buying journeys, and multiple stakeholders demand a strategic, data-driven approach.

 

We specialise in SEO, PPC, and content marketing tailored to B2B businesses, ensuring your brand reaches, engages, and converts the right audience at every stage.

How we can helpGet in touch

Why you need our B2B digital marketing services

Reaching the right decision-makers is complex. Without a strategic approach, your digital marketing efforts can miss the mark. Our B2B digital marketing services help you attract high-value prospects, nurture leads, and drive meaningful conversions through SEO, PPC, and content marketing.

Our service strategy

Our 5-step approach

SEO Campaigns

Step 1

Discover

Many businesses struggle to align digital marketing with their long-term goals. Without clear insights into competitors, audience behaviour, and market trends, campaigns fall flat.

We start with in-depth research, analysing your industry, competitors, and customer journey to build a strategy that drives measurable business growth.

improve

Step 2

Improve

A lack of optimisation leads to wasted spend and missed opportunities. Poorly structured websites, weak content, and unoptimised campaigns limit visibility and conversions.

We refine your digital presence, enhancing SEO, improving paid media performance, and ensuring your content speaks directly to decision-makers.

build

Step 3

Build

Without high-quality content and targeted campaigns, even the best strategy fails. Many B2B businesses lack the resources to create compelling, conversion-focused assets.

We craft authoritative content, optimise ad campaigns, and develop conversion-driven landing pages to establish trust and generate qualified leads.

migrations

Step 4

Promote

Great content means nothing if the right audience never sees it. Many businesses struggle to get their message in front of key decision-makers.

We amplify your reach with SEO, PPC, and strategic content distribution, ensuring your brand stays visible where it matters most.

measure

Step 5

Measure

Without clear data, optimising performance is impossible. Many businesses rely on guesswork instead of real insights to refine their marketing efforts.

We provide real-time dashboards, detailed reporting, and regular strategy reviews, helping you track performance and continuously improve results.

Get results

Why work with us for B2B marketing

01

Expand your reach

We connect you with key decision-makers through targeted digital strategies, ensuring your brand stands out in competitive B2B markets.

02

Attract leads

Our campaigns are designed to engage high-intent prospects, turning interest into action and driving meaningful conversions for you and your business.

03

Proven results

From startups to established enterprises, our data-driven approach delivers measurable growth, improving ROI and driving long-term success.

Our B2B digital marketing services

01

B2B SEO

Optimise your search presence to attract and convert decision-makers actively looking for your solutions.

02

B2B PPC

Drive immediate, high-quality traffic with data-backed paid search and display campaigns.

03

B2B Content Marketing

Create authoritative content that builds trust, nurtures leads, and drives conversions.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Client Success Stories

SEO case studies

Thomas International

Thomas International

+200%

online visibility

Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Read more
Grosvenor

Grosvenor

200%

Boosting tenant views by more than

Toughest market in the UK? We boost tenant engagement in London with local SEO.
Read more
Drive Fuze

Drive Fuze

+300%

brand visibility

Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Meet the team

Our experts

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Daniel Bianchini

Co-founder & CEO

Our CEO and co-founder with over a decade of experience across 100’s of companies, Daniel’s goal for Common Ground is to empower brands of any size to grow their business online through the power of search.
Connect on LinkedIn
1680610194334 222

Shane O’Hare

Client Partner

A master of marketing with more than a decade of experience, Shane heads up client relations. If he isn’t helping out our clients or understanding their needs, he’s probably on YouTube learning to fix something in his house.    
Connect on LinkedIn

Free ebook

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Resources

SEO Resources

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FAQs

Frequently asked questions

How do you measure success?
We focus on metrics that align with revenue - not vanity KPIs. Success is measured through improvements in qualified organic traffic, ranking growth for high-intent terms, content engagement, and ultimately sales-ready leads and pipeline contribution. You’ll get transparent reporting and clear insight into how SEO is impacting the commercial metrics that matter.
Do you tie clients into long 12-month contracts?
No. We don’t believe in locking clients into long-term contracts before value is proven. Instead, we work on shorter, more flexible agreements that give you confidence and keep us accountable. SEO is long-term by nature, but trust is earned month to month-not enforced through restrictive commitments.
What industries do you specialise in?
We work with a wide range of B2B organisations, particularly those in SaaS, technology, and E-Learning. If your buyers rely on research and expertise to make decisions, our SEO approach fits.
How soon can we get started?
Most clients can begin within 2-3 weeks, depending on capacity. After a discovery call, we’ll outline the right package or bespoke programme, confirm scopes, and onboard you quickly so we can start generating insights and improvements.
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