The answer to your problems

Scaling a business takes more than great products, it requires the right marketing strategy. We partner with B2B brands looking to grow their digital presence, attract high-value leads, and convert them into long-term customers.

From fast-growing SaaS companies to established enterprises, our SEO, PPC, and content marketing strategies are built to deliver measurable results at every stage of your growth journey.

Our clients
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How our services work
We don’t believe in one-size-fits-all marketing. Each industry comes with unique challenges, and we create strategies designed to overcome them. Whether you need to improve search rankings, increase demo requests, or build brand authority, we ensure your digital marketing works for you.
About us
01

B2B Digital Marketing

Reaching the right decision-makers is tough. Generic strategies waste time and budget without delivering real leads. We craft data-driven SEO, PPC, and content strategies that attract high-value prospects, build authority, and drive meaningful conversions for long-term B2B growth.

02

SaaS Digital Marketing

Scaling a SaaS business is challenging. Without the right strategy, customer acquisition stalls, and churn increases. We focus on SEO, PPC, and content marketing to attract high-intent users, improve retention, and drive sustainable growth that aligns with your KPIs.

Outcomes That Matter

How We Drive Growth

01

Expand Your Reach

Increase visibility across search, paid, and social - reaching the right audience at the right time with the right message.

02

Qualified Leads

We focus on quality, not just quantity - building campaigns that generate high-value leads aligned to your business goals.

03

Proven ROI

We don’t just show activity - we show impact. Clear reporting, measurable growth, and accountability built in.

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies

Built for

Built for Ambitious B2B Teams

managers

01

B2B Marketing Leaders

You’ve got the vision - we bring the support. From strategy to delivery, we act as an extension of your team to help you hit big goals, faster.

teams

02

Small to Mid-Sized Marketing Teams

Short on time or headcount? We slot in seamlessly to bring ideas to life and help your campaigns scale - without the overhead.

CEOs

03

Founders, CEOs & C-Suite

We translate marketing performance into business impact. From clear strategy to measurable ROI, we help you scale with confidence.

stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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