Our tailored approach to target users in different regions has also meant we’ve been better able to set users’ expectations and drive more engaged traffic.
We’ve achieved a 400% increase in purchases from PPC compared to before we started managing the account, and 45% of all PPC users either add a product to their cart, make a purchase, or search for a local stockist. Our AdWords campaigns have seen CTR increase 47%, and we’ve reduced Annie Sloan’s CPA by 96%.
Onsite, we’ve achieved a 71% increase in total sessions driven from Paid Search compared with the previous period. We’ve also seen the bounce rate of PPC traffic decrease by 41%, pages per session increase by 49%, and session duration increase by 17%.