Key results
+94%
+27%
in organic visibility
+45%
target terms ranking in top 10
How we boosted MyArtBroker’s visibility for urban artist search terms & doubled their organic traffic.
When we asked Common Ground to help us improve our PPC performance, we were expecting results, but nothing like what they’ve been able to turn around for us.
We’ve had almost 4 times the number of leads coming through from PPC since they started merging our account, and that’s not even including the users engaging with our other resources on the website.
Ian
Owner
Overview
Project
MyArtBroker came to us wanting support increasing organic traffic to their website, especially people who had a famous urban artist’s print or artwork and wanted to sell it — building awareness of MyArtBroker’s brand and reputation as a contemporary art marketplace.
Off the back of this, we were tasked with a longer-term goal of making MyArtBroker the number one website visible for popular urban artwork searches online… Good thing we love a challenge!
Snapshot:
Client: MyArt Broker
Region: UK
Campaign Focus: Organic traffic, page rankings
What we did
The Growth Opportunity
The contemporary art world is rife with competition. Take that competition and raise it to include a focus on the most infamous street-artist of our time and we had a very healthy challenge on our hands.
MyArtBroker is a huge website which had, over many years, evolved significantly. It was apparent from the get-go that there were technical fixes and work to do to ensure the right foundations were in place for the site to continue to scale and perform as efficiently as possible.
We also had to ensure that we didn’t fall foul of any guidelines set by the review company when we published content on the MyArtBroker website.
The Results
A year-on-year comparison shows we almost doubled MyArtBroker’s organic traffic in 2018 compared with 2017, with an increase of 93.96%. Organic traffic has continued to grow steadily through 2019 too, with a 173% increase in organic traffic in Q1 2019 compared with the same time period in 2018.
Increase in YoY Organic Traffic
Almost doubling year-over-year organic traffic meant lower costs for higher visibility.
+94%
Rise in organic visibility
More visibility meant more traffic for MyArtBroker.
+27%
Rise in target terms ranking in top 10
By having more terms in the top 10, we significantly boosted leads.
+45%
Why It Worked
Looking specifically at terms related to the popular urban artist, by December 2018 we’d increased MyArtBroker’s visibility to 27.5%, up from 10.8% where it had sat when we took over their SEO.
Overall, MyArtBroker’s visibility has significantly increased year-on-year 2018 vs 2017 and we’re seeing results continue to increase into 2019. In December 2019, we had more than doubled the number of results ranking in the top 3 positions in the SERPs and increased the pages ranking on the first page of the SERPs by 45%.
5 stars on Google reviews
Looking to scale your SEO performance?
Let’s talk about turning your search strategy into real business results.
