Key results
+61%
+55%
in YoY organic traffic
+37%
in market share
How we increased The Experience St Andrews organic leads by 61%.
When you’ve invested so much into a project and you see traffic drop so significantly, it has a major impact on morale.
Common Ground understood the significance of this loss for our business and put together a solid strategy which we could really get behind in order to get our website’s performance back on track. They always kept us in the loop and, in less time than we expected, they not only got us back up to where we were, but we’re now generating more organic traffic than we’ve ever had – and results only keep going up.
Joanne
Marketing Manager
Overview
Project
The Experience St Andrews asked us to deliver an increase in leads through organic search to enable their business to continue growing.
Our aim was to increase organic traffic by 25% leading to an increase in organic leads of 20% year on year.
Snapshot:
Client: The Experience St Andrews
Region: UK
Campaign Focus: Organic traffic, page rankings
What we did
The Growth Opportunity
The Experience St Andrews team were small which meant limited resources to support the necessary amendments. This was coupled with a website that was not necessarily inline with the vision of the company or the time it was operating in.
The Results
Despite the challenges that we faced, we managed to smash both of the targets that were set. This lead to an increase in organic traffic of 55% year on year, far surpassing the number set.
Increase in organic leads
A direct result of improved traffic and funnel.
+61%
Increase in YoY organic traffic
More traffic meant more leads for St Andrews
+55%
Increase in market share
By boosting market share, lead generation increased.
+37%
Why It Worked
The uplift in organic traffic lead to organic growth with an increase of organic leads by a huge 61%. This growth drove hundreds of new enquiries to the The Experience St Andrews team.
This was made possible by significant improvements made to the visibility of the website across the board, leading to an increase in visibility of 37%.
5 stars on Google reviews
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