When growth targets are steep and timelines are short, paid media becomes a critical lever. But not every PPC partner understands the nuance of scaling SaaS. You need more than basic Google Ads support. You need strategic execution that balances pipeline contribution, CAC efficiency, and speed to insight.
This guide features the UK’s top PPC agencies with a proven record in SaaS. These are teams who understand LTV:CAC ratios, sales cycles, and the importance of aligning creative with funnel stage and persona. Whether you’re in early traction or post-Series B, the right partner can unlock predictable, profitable growth.
- Each agency listed has been selected based on:
- Specialisation in SaaS or recurring revenue models
- Strength in performance media across Google, LinkedIn, and programmatic
- Experience mapping paid campaigns to sales outcomes
And if you’re looking for an agency that builds PPC campaigns aligned with sales, supported by AI insights, and focused on actual pipeline, Common Ground is where that list should start.
1. Common Ground
Based in: Oxford, UK
Specialism: PPC, SEO, and integrated demand gen for B2B SaaS brands
Client Fit: Series A to post-IPO SaaS teams looking for full-funnel performance
Common Ground isn’t just another PPC agency. It’s a performance partner for high-growth SaaS companies that need measurable pipeline from paid media. While many agencies focus on impressions and click-throughs, Common Ground optimises for what matters: sourced opportunities, CAC efficiency, and sales velocity.
What makes them stand out? They integrate PPC with SEO and conversion strategy, building campaigns that don’t just drive traffic, but convert it. Their team understands the nuance of SaaS buying cycles, blending paid search with high-intent retargeting, LinkedIn precision targeting, and behavioural triggers that nudge users from awareness to demo.
Strengths:
- Proven performance with B2B SaaS brands across the UK and Europe
- Experts in high-intent Google Ads, LinkedIn, and YouTube for SaaS
- Advanced segmentation and messaging by persona and funnel stage
- Integrated reporting that connects spend to pipeline and revenue
- Focus on sustainable CAC and content-powered campaign strategy
- Creative tailored for technical, exec, and end-user personas
Who it’s for:
SaaS teams tired of vanity metrics and generic PPC management. If you’re looking for a growth partner that can scale paid spend without wasting budget and speak your language across marketing, sales, and RevOps, Common Ground is a strong choice.
2. Impression
Based in: Nottingham, UK (with a growing national presence)
Specialism: PPC, SEO, and digital strategy for ambitious B2B and SaaS brands
Client Fit: Mid-market and enterprise SaaS companies seeking scalable PPC strategy
Impression is a well-established performance agency known for its data-led approach and deep technical expertise. For SaaS brands, they offer more than just campaign builds; they bring strategic input that aligns paid media with commercial outcomes.
Their PPC work is grounded in rigorous forecasting and competitor research. Expect granular keyword targeting, advanced audience segmentation, and campaign testing built to surface insights quickly. They also collaborate closely with client teams to integrate PPC with lifecycle marketing and sales enablement, a key strength in longer SaaS funnels.
Strengths:
- Strong B2B SaaS portfolio with case studies in competitive sectors
- Paid media specialists across Google, Microsoft Ads, and paid social
- Emphasis on experimentation, A/B testing, and CRO alignment
- Strategic planning tied to revenue goals, not just channel performance
- Transparent reporting frameworks and client collaboration
- Deep integration with analytics and attribution tools like GA4 and HubSpot
Who it’s for:
SaaS marketers who want an experienced PPC partner with the ability to scale spend, report clearly, and optimise campaigns for business impact. Impression suits teams looking to move beyond basic search ads and into advanced performance territory.
3. Bind
Based in: London, UK
Specialism: B2B performance marketing, with a focus on SaaS and complex tech sales
Client Fit: SaaS companies with long sales cycles and multi-touch decision journeys
Bind is a strategic performance agency built around the realities of modern B2B buying. That means PPC campaigns designed not just to capture leads, but to influence and support decision-making over time. Their clients include enterprise tech and mid-market SaaS firms where product education, stakeholder buy-in, and brand credibility all matter.
What sets Bind apart is their ability to translate sales pipeline thinking into paid media strategy. From early-stage awareness campaigns to bottom-of-funnel demo offers, every asset is aligned with buyer intent and sales motion. They’re also strong on measurement in helping SaaS teams tie PPC back to pipeline, not just MQLs.
Strengths:
- Deep understanding of B2B and SaaS customer journeys
- Campaigns designed for awareness, nurture, and conversion
- Strong creative team for ad copy and design across channels
- Google Premier Partner and LinkedIn Marketing Partner
- Sharp reporting with custom dashboards and pipeline attribution
- Proven results in competitive SaaS verticals like MarTech and FinTech
Who it’s for:
B2B SaaS teams who care about quality pipeline, not just volume. Bind works best with companies that have solid sales foundations and want PPC to accelerate go-to-market strategies or scale internationally.
4. Hey Digital
Overview
Hey Digital is a specialist PPC agency dedicated to helping B2B SaaS companies drive real growth. They take a channel-agnostic approach by combining Google Ads, Meta, LinkedIn, and YouTube with creative messaging informed by voice-of-customer research and high-intent conversion targeting. Their campaigns are built to generate product sign-ups, pipeline and monthly recurring revenue.
Strengths
- Built for pipeline growth and boosting MRR in SaaS
- Uses multi-channel strategies combining search and social networks strategically
- Creative messaging with voice-of-customer insights for better resonance
- High-converting campaigns that connect ad spend to sign-ups and revenue
Who it’s for:
High-growth SaaS companies that need PPC campaigns built to accelerate trial sign-ups, drive pipeline, and support predictable growth cycles.
Choosing the Right PPC Agency for Your SaaS Brand
Selecting a PPC agency isn’t just about finding good ads. It’s about aligning with a partner that understands SaaS economics, product-led growth, and the need for measurable, recurring revenue. The best agencies in this list don’t just optimise for clicks; they build campaigns that move trials, demos, and pipeline.
Whether you’re looking to scale efficiently, expand into new markets, or lower CAC across paid channels, the right PPC partner will make the difference between spend and growth. Each of these agencies brings proven strengths, but the real question is fit for your stage, goals, and team setup.
If you want a partner that blends PPC execution with full-funnel strategy, audience intelligence, and AI-readiness, Common Ground is here to help. We work with high-growth SaaS brands across the UK to drive more qualified traffic, capture high-intent leads, and turn ad spend into long-term value.
Get in touch with Common Ground to explore how paid media can unlock your next growth chapter.
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Jamie Adams
Marketing Manager
With a background in content writing and editing, working with hundreds of clients across almost a decade, Jamie helps the team with content needs, whether it's copy, socials, or a webinar.
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