Paid social services that inspire engagement

We create bespoke paid social campaigns that drive meaningful engagement, generate leads, and amplify your brand’s reach across platforms, delivering results that truly matter.

Transform your social media presence into a powerful growth engine.

How we can help Get in touch

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Paid social is more than boosting posts. It’s about creating meaningful connections with your audience. Our approach combines audience insights, creative excellence, and continual optimisation to ensure your campaigns deliver measurable business outcomes.

Our paid social services strategy

Our 5-step paid social services approach

01

Discover

The worst result you can reach for paid social services is a completely wasted budget due to unclear goals and inconsistency in your strategy.

We avoid this problem by conducting a deep-dive analysis of your paid social setup, defining your KPIs, and aligning objectives to create a strong foundation for a high-performing paid social strategy.

02

Improve

Underperforming ads and poor audience targeting often result in inefficient spending, reducing engagement rates and preventing brands from achieving their full potential on social platforms.

We conduct detailed audits of your audience segments, landing pages, and ad performance to refine targeting and messaging, ensuring every pound spent contributes to stronger engagement and higher conversion rates.

03

Build

Without compelling visuals and clear messaging, social ads can easily get lost in crowded feeds, failing to capture attention or inspire action from potential customers.

We design high-impact creatives, build structured campaigns, and develop optimised landing pages to ensure your brand stands out, connects with the right audience, and drives meaningful interactions that support your business goals.

04

Expand

Scaling too soon or without a clear strategy can lead to a wasted budget while expanding too late can cause businesses to miss valuable growth opportunities.

We identify new audience segments, introduce additional ad formats, and expand to high-performing platforms at the right time, ensuring sustainable and scalable success for your paid social campaigns.

05

Measure

Without detailed insights and regular performance analysis, businesses risk stagnation, with no clear understanding of how to improve their campaigns for long-term success.

Our live dashboards and in-depth analytics provide actionable data, helping us refine your strategy, optimise budget allocation, and ensure your paid social efforts continue driving measurable business results.

Get results

Why work with us for paid social?

01

Creative strategy

Our campaigns blend creativity with data-driven insights, ensuring your ads capture attention while driving real business outcomes. We craft compelling ad creatives and messaging that resonate with your audience and encourage meaningful engagement.

02

Targeting expertise

Reaching the right audience is the key to paid social success. We leverage in-depth audience insights, precise targeting strategies, and behavioural data to ensure your ads are seen by the right people at the right time, maximising impact and conversions.

03

Business growth

Clicks and likes are great, but they don’t pay the bills. Our paid social strategies focus on delivering tangible business growth, whether it’s generating high-quality leads, increasing sales, or strengthening your brand’s presence in competitive markets.

Our paid social services

01

LinkedIn marketing

Position your brand in front of the decision-makers. Our LinkedIn campaigns help you target professionals, generate high-quality leads, and establish authority in your industry through strategic and impactful advertising.

02

Facebook marketing

Reach your audience where they spend their time. We craft tailored Facebook campaigns that engage users, boost brand awareness, and drive measurable conversions with precision targeting and creative storytelling.

03

Instagram marketing

Connect with a highly engaged audience on Instagram. Our ad strategies are designed to showcase your brand, spark conversations, and convert users into loyal customers with visually stunning and effective campaigns.

What Our Clients Say

Case studies

Customer success stories

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5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

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Resources

Paid Social Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.