Sign up to watch the on-demand webinar and get access to the slides – whenever it suits you.
In this insightful webinar, we explored how to leverage the power of Google Ads smart bidding strategies specifically within the SaaS industry. We provided a comprehensive guide on choosing the right bidding strategy for each campaign and when to optimise them as your SaaS business grows.
By signing up, you’ll gain exclusive access to the recording and slides – designed specifically for SaaS marketers looking to enhance their Google Ads performance.
What You’ll Learn:
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Understanding different campaign types
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What are the different bidding strategies
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Automated vs manual bidding strategies
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How to set conversion values effectively
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When to start with max clicks vs max conversions
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Using target impression share for brand campaigns
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Using A/B testing to transition between strategies
Who Should Sign Up:
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SaaS Marketing Teams looking to optimise their Google Ads campaigns
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Digital Advertising Specialists focused on SaaS lead generation
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Marketing Leaders and Founders aiming to scale with Google Ads
Why Sign Up:
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Get expert insights on-demand – no need to wait for a live session
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Learn from real-world SaaS advertising case studies
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Rewatch key sections whenever you need a refresher
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Walk away with actionable strategies to optimise your smart bidding campaigns
Frequently Asked Quetsions
How long is the webinar?
The session is around 30-45 minutes, including time for Q&A
Is the webinar live?
Yes – but attendees will receive a recording, available on demand, so you can watch at a time that suits you.
Do I need to install anything?
No – the webinar is hosted on Zoom and can be accessed via your browser.
Will I get a copy of the slides or recording?
Yes – you’ll receive the full recording and any supporting materials after registering.
Is this relevant for in-house teams or agencies?
Both. The insights are tailored for in-house marketers but equally valuable for agencies supporting cybersecurity clients.
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More about the author
Sam Searle
Head of Digital
Common Ground’s longest-serving employee, Sam spearheaded our PPC efforts alone for years, before eventually building her team and becoming head of all digital operations in the business. Sam still lives and breathes PPC, and has a hand in all of our paid work.
