Key results
+14%
+44%
in YoY organic search traffic
+55%
in US market share
Pushing the boundaries on the Customer Thermometer SEO campaign through further organic search.
Working with Common Ground has been such a refreshing experience. I feel they actually understand our business and focus on achieving the results that matter to us – not just the ones that sound good in a report. They have been transparent and accountable in every action they have taken for us, and are genuinely invested in helping our business grow. We’re very pleased with the results and wouldn’t hesitate to recommend them.
Lindsay
CEO
Overview
Project
Having worked with Customer Thermometer for the past 24 months, we were tasked with continuing to drive organic traffic and leads to the website with a specific focus on the US market.
With a growing internal team, we were to work strategically with the CEO providing analysis and direction of the organic program.
Snapshot:
Client: Customer Thermometer
Region: UK, US
Campaign Focus: Organic traffic, page rankings
What we did
The Growth Opportunity
Having made significant progress since working with Customer Thermometer, we wanted to ensure that we could progress at the same rate. After a review of the current performance and analysis of the market, we were confident that we could push on, generating more leads.
The Results
Through the publication of targeted content, alongside technical updates and the owner led PR activity, we have managed to significantly increase performance yet again.
Increased organic leads
Boosting organic leads meant for increased revenue potential.
+14%
Rise in YoY organic search traffic
Better organic traffic meant improved ROI due to lower costs and higher leads.
+44%
Rise in US market share
A pivotal market for growth which required a change in strategy.
+55%
Why It Worked
Year to date (Jan 1st 2019), we have managed to increased organic revenue by 44% year on year. This increase has been generated through our content plan leading to an increase in organic visibility across the US by 55%.
Most importantly however, we have managed to increase organic leads by 14% year-on-year, which is supporting the business objectives for the current finanical year.
5 stars on Google reviews
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