ROI Focused Oxford PPC Company
Finally, an Oxford PPC agency that is focused on generating clicks that turn into sales!
+ Improve your Ads to drive qualified traffic.
+ Decrease CPAs so you are paying less per conversion.
+ Earn more money through a targeted PPC campaign.
PPC offers control, scalability and immediacy that you just can’t get with organic search. This means instant presence where it matters, driving the right users to your site where we’ll help them convert.
Growing businesses like yours through highly effective PPC campaigns
Understanding your Oxfordshire business model, budget and objectives is essential to our PPC campaign.
Countless businesses across Oxfordshire have used our PPC services to drive growth. See how our Oxford PPC agency can help you.
Common Ground
Matching Ad Options to Your Audience
Google Ads is more than the ads in the search results; it offers multiple ad style options, and we’re experts at knowing what to use them for and when to maximise your returns.
Your campaigns will use the right ad types to target people throughout your sales funnel; whether you want to increase brand awareness with Display and YouTube ads, target users with high buying intent via Search ads, sell more products via Shopping ads, or increase brand interactions and conversions via remarketing.
Our PPC framework that delivers returns
There are a lot of factors that go into creating the optimal paid media campaign regardless of the platform being managed. We’re able to deliver the highest quality PPC service to our Oxford based clients due to our tried and tested framework allowing us to be extremely efficient.
1
Quick-Win Analysis
Using data points from your Paid Social accounts to benchmark performance, design your strategy, and identify quick-win areas for an immediate performance boost.
2
Analytics Review
A data-led review of site performance highlighting critical conversion paths, site sections, and missed opportunities. This informs the Paid Media strategy, ad messaging and audience targeting.
3
KPI Setting
Working together to map out your sales funnel, your business targets and challenges, and to turn your business goals into clear, measurable, and realistic Paid Social KPIs.
4
Kickoff Meeting
Your opportunity to meet the team and ask questions, and our opportunity to share data and insights from our Discovery phase and map out the strategy for the next phases.
1
Landing Page Audit
An ad click is just the first step, we’ll identify weaknesses in the user journey from ad click to conversion, providing clear recommendations to increase conversion rates.
2
Ad Audit
Your ads need to engage your audience and “win” their click in a crowded social feed. We conduct a full data-led review of your ads, identifying what works and what doesn’t.
3
Audience Audit
Audience targeting is the basis of all Social Media ad campaigns, and it’s critical that they match your target audience and sales funnel. We go past click data and focus on which ones drive sales.
4
Spend Review
Budget allocation is critical to maximising your Paid Social ad returns. Getting it right can drive substantially higher returns for the same spend. We identify what to spend and when.
1
Audience Research
Based on your market, funnels, and site, as well as competitor research and premium tools, we’ll design highly effective target audiences to drive more leads and new business.
2
Structure & Settings
Account structure impacts targeting, budgets and overall performance, as well as the time taken to manage the account. We create optimised structures to maximise returns.
3
Ad Creation
Compelling ads are essential to Paid Social success. We work with you to create clear, engaging ads across different formats to drive high quality traffic to your site, maximising account returns.
4
Landing Page Creation
Don’t waste budget on ineffective landing pages. Our experienced team work with you to implement high converting landing pages so you don’t waste clicks.
1
New Ad Types
We move beyond standard ads and create multi-format multi-touch campaigns, using the best ad creatives to maximise returns from your ad teamspend and grow your business.
2
Audience Expansion
Our team are experts at identifying new audience opportunities to reach more of your key markets, increase your returns, build your market share, and provide growth.
3
Channel Expansion
Introducing additional channels can significantly increase your reach and growth potential. We identify other ad channel options to allow you to get your message to a wider audience.
4
Landing Page Optimisation
Increasing traffic is pointless if it doesn’t convert. Constant testing and development of existing pages, as well as the introduction of new landing pages is key to maximising returns.
1
Conversion Tracking
Being able to demonstrate and understand the channels driving performance is vital. We’ll implement channel specific conversion tracking options to track qualified leads & sales.
2
Live Dashboards
Get real-time updates on all your KPIs in one place, with fully customisable dashboards. You’ll always understand the impact of your campaigns, channels and progress to target.
3
Data Analysis
Data without context or recommendations provides little value and can be misleading. All our reports are created by an experienced team member, who will provide context and actionable insights.
4
Strategy Update
Your Paid Social campaigns and strategy will be under constant review, with our team identifying where to reinvest and what to pull back on, delivering you increasing returns.
Why use our Oxford PPC services?
Strategically-led PPC campaigns
Some agencies will provide you with a list of tactics and claim this to be the strategy. Our Oxford PPC agency uses a framework to ensure that once we get to know you and conduct our initial research, we create a comprehensive strategy aimed at achieving your goals.
Automated data collection, manual implementation.
Whilst data is a huge part of paid media, it needs to be interpreted and strategies created based on the information. That is why we don’t use scripts to automate the doing unless it has been tried and tested. No more wasting spend because it is running in the middle of the night.
Next level communication
Communication should turbo-charge a project, not hold it back. Regular project updates, task level communication, calls, meetings and video summaries all come as standard.
