Any type of website migration poses a concern, especially when you are brought into the process late in the project. We highlighted these concerns at the start of the project to manage expectations and the potential risk of moving during this time.
Once we were given the go-ahead, we started to work through our migration framework that involved Preparation, Launch, and Review. Each phase consisted of a number of tasks that are critical to the success of any migration.
With a clear migration plan, the activity was carried out swiftly resulting in the switch happening seamlessly on a pre-arranged date. Beyond the post-launch checks that we carried out, our ongoing monitoring showed small fluctuations, but mainly positive movement.
Once the new site was launched, our focus switched to increasing traffic and revenue from organic traffic. The first phase of this was to work with the pre-existing assets that were available to us and rank on page 2 and beyond.
We focused on improving their on-page focus, tightening up their keyword targeting, and adding in extra terms that further analysis suggested would be suitable. Working through the website with this strategy has seen some fantastic results in the first six months.