Despite the challenges that we faced, we managed to smash both of the targets that were set. This lead to an increase in organic traffic of 55% year on year, far surpassing the number set.
The uplift in organic traffic lead to organic growth with an increase of organic leads by a huge 61%. This growth drove hundreds of new enquiries to the The Experience St Andrews team.
This was made possible by significant improvements made to the visibility of the website across the board, leading to an increase in visibility of 37%.