How we increased Six Physio’s organic visibility to be the go-to Physiotherapy Clinics in London
Project highlights
Marketing Director
Nicki
We’ve worked with Common Ground for a couple of years now and they have always delivered exceptional results. They not only drive more enquiries through organic search but challenge us to generate further enquiries through improving our conversion rate.
The Brief
Six Physio briefed us to take their newly built and migrated website, and make it more visibile for location based queries supporting their growing portfolio of clinics.
We were tasked within increasing visibility for a range of highly competitive location based terms that were currently occupied by competitors.
Alongside this, we needed those terms to not only drive traffic to the website but to provide enquiries and bookings to the clinic in question.
The Challenge
Six Physio were mainly visible through their highly visited Guru section of the website. We needed to switch the focus from purely research based queries to those with more of a buying intent.
The results
With the change in focus to a more commercial outlook, we vastly outperformed our targets and generated a 41% increase in organic traffic (year-on-year).
We did this by increasing the number of queries that we had identified for Six Physio in the top three positions by 55%. This included a 35% increase in the number of local terms ranking in position one.
Most importantly, this led to an increase in the number of organic leads that were generated helping to further grow the business.
