How we boosted MyArtBroker’s visibility for urban artist search terms & doubled their organic traffic.
Project highlights
Owner
Ian
The relationship we have with Common Ground goes beyond them just being a service provider — We see them as an extension of our team. The advice and support they’ve provided us when building out our team, and the way they’ve collaborated with our internal team members to get business-wide results has proven invaluable and has played a major part in helping us grow MyArtBroker to where it is today.
The Brief
MyArtBroker came to us wanting support increasing organic traffic to their website, especially people who had a famous urban artist’s print or artwork and wanted to sell it — building awareness of MyArtBroker’s brand and reputation as a contemporary art marketplace.
Off the back of this, we were tasked with a longer-term goal of making MyArtBroker the number one website visible for popular urban artwork searches online… Good thing we love a challenge!
The Challenge
The contemporary art world is rife with competition. Take that competition and raise it to include a focus on the most infamous street-artist of our time and we had a very healthy challenge on our hands.
MyArtBroker is a huge website which had, over many years, evolved significantly. It was apparent from the get-go that there were technical fixes and work to do to ensure the right foundations were in place for the site to continue to scale and perform as efficiently as possible.
We also had to ensure that we didn’t fall foul of any guidelines set by the review company when we published content on the MyArtBroker website.
The results
A year-on-year comparison shows we almost doubled MyArtBroker’s organic traffic in 2018 compared with 2017, with an increase of 93.96%. Organic traffic has continued to grow steadily through 2019 too, with a 173% increase in organic traffic in Q1 2019 compared with the same time period in 2018.
Looking specifically at terms related to the popular urban artist, by December 2018 we’d increased MyArtBroker’s visibility to 27.5%, up from 10.8% where it had sat when we took over their SEO.
Overall, MyArtBroker’s visibility has significantly increased year-on-year 2018 vs 2017 and we’re seeing results continue to increase into 2019. In December 2019, we had more than doubled the number of results ranking in the top 3 positions in the SERPs and increased the pages ranking on the first page of the SERPs by 45%.
