How we increased Veolia’s SEO leads by 84%

Project highlights

The Brief


After launching a new website with fresh content and implementing analytics in June 2017, Veolia came to us a few months later to help them increase relevant traffic to, and engagement with, their new site.

As part of a combined approach alongside PPC, our aim with SEO was to make strategic improvements to the site to improve and sustain organic performance that would reduce the long-term reliance on PPC advertising to generate quality traffic and leads.

The Challenge


With a new website launched just three months before we started work, our initial audit showed that there were significant technical and tracking issues which we had to address immediately to be able to accurately measure results, and before we moved on to work which would have the biggest impact on traffic.

Veolia were also limited in the amount of internal time and resource they could allocate to the project, which meant we had to work in the most efficient way possible to reduce Veolia’s internal workload. It also meant we were managing strategy alongside execution, ensuring Veolia had full visibility of the project and our progress at all times.

The results


Since we started working with Veolia, we’ve achieved a 128% increase in organic traffic YoY and we’ve seen a steady increase in Veolia’s brand visibility in the SERPs, including a 25% increase in first page rankings for highly targeted, non-brand queries.

As Veolia is such a specialist service provider, it was important to us that our results for traffic and brand visibility didn’t just look good on paper, but that we were focused on improving rankings for the terms that would drive users from the right industries, with the right intention.

The value of this focused approach has spoken for itself with new users coming through to Veolia engaging and converting into leads. Since we started the project, Veolia’s inbound leads from Organic traffic have hiked 84%.

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